Absolute Radio and Wickes awarded local community centre £10,000 to transform their outdoor space
Dave Berry aired his Absolute Radio Breakfast show live from the Wetherby Sports Association in West Yorkshire
Absolute Radio and Wickes launched another successful Wickes Fix competition, awarding winners The Wetherby Sports Association (WSA) with a prize of £10,000 to transform its community outdoor space. To announce the start of the renovation works, the community centre hosted ‘Wickes Fest’, seeing food trucks, live music and Absolute Radio Breakfast presenter Dave Berry broadcasting his show live from the space.
The Wetherby Sports Association won the Wickes Fix competition thanks to an entry by their member Ann, who recorded an ode about why they deserved the renovation. The competition’s judges were impressed with the number of diverse communities of all ages which will benefit from WSA’s outdoor space, including families from Ukraine.
The competition and special Wickes Fest outdoor broadcast marks the latest campaign moment in Wickes’ and Absolute Radio’s partnership, brokered by The Story Lab. With Wickes first partnering with Absolute Radio twelve years ago, what started as a straightforward radio sponsorship has developed into a multi-media campaign across several Bauer Media brands, including KISS, Kerrang!, Planet Rock and Grazia.
Dave Berry said:“Wickes is truly a part of our Absolute Radio Dave Berry Breakfast Show family; they’re not just sponsors but partners in helping us to create our content on the show. Wickes Fest and our live broadcast from the Wetherby Sports Association was a great example of how we work together to create something special – bringing our show directly to our audiences and seeing how our Wickes Fix competitions can make a difference to local communities.”
Simon Kilby, Managing Director at Bauer Media Advertising, said: “Our partnership with Wickes is one of our most valued relationships at Bauer and is in fact one of the longest-standing audio campaigns in the UK. Our strong understanding of each other’s brands have led us to launch exciting campaigns that connect them with our loyal audiences on air, online and in person, to not only drive sales but tell their brand story. These Wickes Fix competitions are always one of our favourites, helping to both reward those that make a difference as well as showcasing Wickes’ continuous commitment to helping their local communities.”
Shelley Allison, Head of Marketing at Wickes, added: “We were really delighted for the Wetherby Sports Association, such worthy winners who do such great work for the local community. The competition generated lots of entries and interest in our Wickes Community programme, which was visible by the spike in visits to our website. It just goes to show the power of our two brands working in partnership to make a meaningful difference, as well as promoting the work we do through our community programme, raising awareness so that we can support more charities and community groups.”
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About Bauer Media UK:
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Brand Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.
Wickes is a digitally led, service-enabled home improvement retailer. With an extensive range of products and DIY brands, a Kitchen & Bathroom design and installation service and a loyalty scheme for local trade, Wickes is the perfect partner to help with both small and large-scale projects. With 230 stores across the UK and an extended range online, it has everything customers need, whether an amateur DIY-er or trade professional. For more information, please visit: www.wickes.co.uk
Wickes Community Programme has supported over 2000 projects and is open to all local community groups seeking help for improvement projects. Any groups interested in applying for a product donation should head into their local store to speak to the store manager.