Cash for Kids, Bauer Media’s dedicated children’s charity, is set to bring audiences together for its biggest annual fundraiser, Cash for Kids Day, on Thursday 30th April.

The day plays a vital role in raising funds to support children and young people from birth to 18 across the UK who are affected by poverty, illness, neglect or living with additional needs. As the charity’s largest single day of fundraising, Cash for Kids Day helps drive support for hundreds of thousands of children each year, funding local projects and delivering impact in communities across the nation.

This year, Bauer Media is marking the occasion with a landmark first for Bauer Media Audio UK, bringing its radio brands together for a nationwide simulcast. The World’s Biggest Music Quiz, hosted by long-standing Cash for Kids patrons Ant & Dec, will be broadcast simultaneously across stations including Hits Radio, Absolute Radio, KISSTORY, Magic Radio and Greatest Hits Radio from 1pm on 30th April.

The simulcast represents a major moment of collaboration, with the campaign also supported by Bauer Media Outdoor and Bauer Media Publishing. Titles including Take a Break and Closer are helping to amplify the initiative, demonstrating how Bauer’s brands are working together to maximise reach and engagement for the charity.

At the centre of the broadcast is an ambitious attempt to break the GUINNESS WORLD RECORDS™ title for the largest online quiz, inviting listeners across the UK to join in, take part and raise funds. The whole experience will also be powered by PopMaster, the UK’s largest daily radio music quiz with Ken Bruce on Greatest Hits Radio.

Ant & Dec said: “We love a good music quiz, so the chance to be part of an event like the World’s Biggest Music Quiz for Cash for Kids Day is right up our street. The fact we’re also attempting a world record… makes it even more exciting!”

They added: “We’ve been Cash for Kids patrons for over two decades now and this charity does incredible work supporting children and families. Bringing everyone together for something fun while raising money for such a brilliant cause is really special.”

The hour-long event will also feature some of Bauer’s best-known presenters, including Ken Bruce, Fleur East, Dave Berry, Tyler West, Simon Mayo and Gok Wan, reflecting the scale and shared effort across the network.

Sally Aitchison MBE, Managing Director, Cash for Kids, said: “Cash for Kids Day is all about raising funds to change the lives of children across the UK who need it most – and this year we’re doing it on a record-breaking scale.”

“Putting on the World’s Biggest Music Quiz is a fun way for our supporters, donors and communities to get involved… every player and every pound raised will help us support more children, living near you, in really tough circumstances or with additional support needs.”

To get involved, audiences can donate now to play on the day or sign up to fundraise and support Cash for Kids at cashforkids.org.uk.