Bauer Academy, in partnership with McCann, is delighted to announce the launch of a new cohort of learners embarking on the Junior Advertising Creative Level 3 apprenticeship programme. This exciting initiative brings together 12 talented candidates from McCann’s offices across four UK locations: London, Manchester, Bristol, and Birmingham.

Following a recent review of the Junior Advertising Creative standard last year, the apprenticeship has been updated to meet the evolving requirements of the industry. The refreshed curriculum ensures that learners will gain the essential skills needed to thrive in today’s fast-paced creative landscape.

Gwyn March, CPD Adviser at the Institute Of Practitioners In Advertising comments: “We at the IPA are thrilled to see the end result of the hard work by several Trailblazer member agencies who updated the Junior Advertising Creative apprenticeship standard and successfully achieved a better funding band on behalf of the whole industry. McCann deserves commendation for their pan-office initiative across the UK, which supports a diverse cohort of apprentices and enhances the creative landscape.”

As part of the programme, the 12 apprentices receive comprehensive training that blends theory with practice, focusing on vital knowledge and skills in areas of creative idea generation, multi-media storytelling, communication, pitching and strategic advertising insights. Over the course of the apprenticeship, they will have the opportunity to work on live business projects, guided by experts from both Bauer Academy and McCann.

Courtnay McLeod, Bauer Academy Director, commented: “We’re thrilled to partner with McCann to bring this programme to life. With the advertising industry evolving so quickly, it’s essential that training standards keep pace. Apprenticeships offer an incredible opportunity for individuals to directly apply their new skills into their job role, and we’re proud of the role we will play in nurturing the next generation of talent at McCann.”

Ollie Purdom, People and Talent Director at McCann Central, added: “Our commitment to apprenticeship schemes reflects our belief in nurturing the next generation of creative talent. By providing hands-on experience and mentorship, we hope to empower young people while also helping to shape the future of our industry.”

Bauer Academy was the first training provider to deliver this apprenticeship standard as part of its training portfolio. 2025 will see the launch of an Open Cohort for Junior Advertising Creative Level 3, where employers with one or a small number of candidates can enrol talent onto the programme. Applications are currently open. If you want to find out more, please contact Bauer Academy’s Head of Partnerships gillian.shaw@bauermedia.co.uk.

ENDS

For media inquiries, please contact:

Odelia Yu – Commercial Communications Manager, Bauer Media

E: odelia.yu@bauermedia.co.uk M: 07718124791

About Bauer Academy

Bauer Academy is an award-winning training provider that operates within Bauer Media. Their premium portfolio of accessible and impactful work-based learning solutions focus on the key development areas you would expect in a leading media business: Creativity & Innovation, Content & Storytelling, Digital & Social, Leadership & Management and Wellbeing & Resilience. With tutors embedded in industry, their programmes are designed to equip individuals and teams with practical, career-ready skills that offer lasting positive impact.

About McCann Worldgroup

McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global creative solutions company. The company is united across 100+ countries by a mission to build enduring brands together. McCann Worldgroup was named Network for the Year by the Andys in 2024 and Network of the Year by the EPICA Awards for the sixth time. The core McCann Worldgroup network is comprised of McCann, MRM, CRAFT, and FutureBrand, and partners with Momentum Worldwide, Weber Shandwick and UM to deliver solutions across the entire marketing spectrum.