Bauer Magazine Media: Jan – July 2016 Magazine ABCs
Bauer Magazine Media publishes some of the world’s best-known magazines delivering entertaining, engaging and inspirational content for audiences and advertisers wherever, whenever and however they want it. The below is snapshot across Bauer Magazine Media’s broad and expanded portfolio.
TV Choice (w) – 1,232,038 (print only)
TV Choice is once again the UK’s biggest selling magazine and the only UK magazine to consistently sell more than one million copies per issue. TV Choice has outperformed the market and has increased share both period on period and year on year.
With sales in excess of 1.2 million copies per week, TV Choice outsells its nearest rival by well over a quarter of a million copies. This latest ABC performance is testament to TV Choice’s relevance and ability to engage readers with entertaining content that embodies their love of all things TV related.
Total TV Guide (w) – 98,205 (print only)
In conjunction with the UK’s family favourite, TV Choice, Total TV Guide has helped Bauer consolidate its position as the market leader in the TV Listings market. Total TV Guide’s premium editorial continues to enhance the reader experience in today’s multi-channel environment by offering the best listings coverage and features content selected from the vast array of digital channels now available.
TRADTIONAL WOMEN’S WEEKLIES
Take a Break (w) – 562,412 (print only)
Take a Break continues to dominate the market as the UK’s No. 1 women’s weekly. The magazine’s continued success is underpinned by delivering on and investing in its core editorial pillars of fascinating stories, brilliant puzzles and generous prizes.
That’s Life (w) – 220,162 (print only)
That’s Life continues to engage a younger weekly audience through a combination of inspirational, emotional and incredible true life stories. This winning mix has helped Bauer consolidate its position as the UK’s best-selling true life publisher.
Bella (w) – 176,018 (print only)
Bella turns in a consistent performance, outperforming the market. Bella’s firm belief in editorial value delivers the most entertaining mix of daytime TV, celebrity gossip, fashion, health, beauty and real life stories, week after week.
Empire (m) – 136,666 (print + digital)
The world’s biggest movie magazine continues to thrive, connecting with four million fans across its multiple touchpoints – the magazine, website, social, digital edition, newsletter, podcast and live events – delivering compelling entertainment content and unique creative treatments. It has continued to extend the brand with the launch of American Airlines presents Empire Live which takes place at The O2 in September.
Closer (w) – 244,480 (print + digital)
Closer has outperformed the celebrity weekly market YOY and POP. The strength of the brand lies in its breadth and depth of content all rooted in a deep understanding of its readers delivered week in, week out.
Heat (w) –144,074 (print + digital)
Heat has outperformed the market POP and grown its market share. Heat continues to develop and has recently unveiled a refreshed editorial proposition featuring all new sections to meet the changing needs of its readers.
WOMEN’S WEEKLIES: GLOSSY
Grazia (w) – 127,109 (print + digital)
Grazia, with its unique blend of fashion, compelling features, beauty and entertainment stories, sells more copies in a month than all of the other titles in the glossy market. The brand has continued to grow its reach in new and innovative ways. In June it produced its first ever community issue live from Facebook HQ. The project reached 7.4 million people throughout the week and Grazia’s Facebook following grew by +36.5% as a result.
Yours (f) – 257,349 (print only)
Yours has outperformed the market both POP and YOY. This performance is due to a consistent product that deeply connects with its incredibly loyal 50+ readership who value its variety of quality content and relevance to their core interests.
Garden Answers (m) – 22,620 (print only)
Garden News (w) – 38,182 (print only)
Garden Answers has recorded its sixth consecutive YOY increase and is outperforming the market. The magazine is growing its loyal following by delivering consistently engaging content in its mission to make the UK’s gardens more beautiful.
Garden News maintains its position as the UK’s No.1 weekly gardening title. Since the successful launch of Modern Gardens magazine, in March 2016, the Bauer Gardening portfolio has strengthened its market position overall, attracting the next generation of gardeners.
Commenting on the results Rob Munro-Hall, Group Managing Director, Bauer Magazine Media UK said,
This set of results reinforces Bauer’s position as the leading publisher in the UK. We are established market leader in the biggest magazine categories in the UK – TV Listings and Traditional Weeklies and this release demonstrates there is a huge appetite for entertaining, engaging and inspirational content produced by passionate and committed editorial teams. As the magazine market changes and evolves, we will continue to innovate through initiatives such as the Grazia Facebook issue and the launch of Modern Gardens.”
Rob Munro-Hall, Group Managing Director, Bauer Magazine Media UK
Effie Kanyua, Communications Director (London Lifestyle)
Tel: 0208 208 3519
About Bauer Media UK:
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, Kiss, Grazia, Empire, TV Choice, Take a Break, Bella, Magic and Absolute Radio. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi-channel strategy and a focus on product excellence and audience insight. The result is an exciting array of influential brands, content and talent which provide compelling and engaging advertising opportunities with valuable audiences for UK commercial partners. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.
About Bauer Media Group:
Over 400 digital products and more than 100 radio and TV stations reach millions of people across the globe. The corporate portfolio extends to include print shops, postal, distribution and marketing services. The Bauer Media Group’s global positioning underscores its passion for people and brands. The message “We think popular.” illustrates the Bauer Media Group’s self-perception as an organisation with a range of popular media, creating inspiration and motivation for its global workforce of some 11,000 employees in 20 countries.