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5 October 2022

Bauer Media Advertising appoints George Butler as Head of Commercial Marketing

Bauer Media Advertising has announced that George Butler will be taking up the newly created role of Head of Commercial Marketing, reporting into Commercial Marketing & Insight Director, Liz Martin.

In his new role, George will be instrumental in shaping the commercial marketing strategy for Bauer Media Advertising, building on Bauer Media Advertising’s positioning – Together We Create Impact – and communicating how Bauer creates impact for its commercial customers with its network of iconic audio and publishing brands.

George joins Bauer Media Advertising from Radiocentre, the industry body for commercial radio in the UK, where he has worked for the past six years. As Head of Marketing, he has driven Radiocentre’s national ad campaigns, developed their brand identity and ran the national events series, Tuning In. He has also co-managed the award winning cross-industry initiative, the Mental Health Minute, and launched the Young Audio Awards for talented 8–18-year-olds creating audio across the UK.

On his new appointment, George Butler said: “After six great years with the Radiocentre team I’m saying a fond farewell. Having worked closely with Bauer I know it’s a hugely exciting time for the organisation, so I can’t wait to get started and be a part of their industry leading team.”

Liz Martin, Commercial Marketing & Insight Director, commented: “We are so thrilled to have George join the team at such an exciting time for Bauer Media Advertising. He brings a wealth of experience in communicating the power of audio to advertisers across multiple marketing and communications channels and can’t wait to work with him to find new and innovative ways to show that Together We Create Impact!”

George joins Bauer Media from 26th October.

– ENDS –

For further press information, please contact:

Odelia Yu – Commercial Communications Manager, Bauer Media

E: M: 07718124791

About Bauer Media UK:

Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Brand Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.

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