Bauer Media Audio UK has announced a new partnership with Rightmove, the UK’s largest property platform, marking the first sponsorship of Hits Radio’s high-profile Saturday mornings with Sam Thompson.

The three-month deal will see Rightmove take over sponsorship of both Sam Thompson’s Saturday morning show and his hugely popular Sunday evening UK Chart Show, bringing the brand closer to millions of listeners across the UK.

To amplify the collaboration, Hits Radio will launch an exclusive on-air promotion across September, October, and November, giving listeners the chance to win cash towards home improvements – all powered by Rightmove.

Rightmove’s brand presence will be integrated into the shows, with bespoke 30-second audio trails voiced by Sam Thompson driving listeners online to a co-branded creative page.

The campaign extends beyond audio – short-form video content across Hits Radio’s social channels with all assets across the campaign showcasing that people can find the UK’s largest choice of homes on Rightmove.

Simon Kilby, Managing Director, Bauer Advertising, said: “Sam’s gone from King of the Jungle to King of Weekend radio. He’s a Nation’s favourite and has a special bond with the Hits Radio listeners. The new partnership with Rightmove allows us to combine Sam’s personality with Rightmove’s innovative product – delivering impactful audio and original social content which will no doubt connect with audiences, wherever they are.”

 Matt Bushby, Chief Marketing Officer, Rightmove, added: “We’re thrilled to partner with Bauer Media and Hits Radio for Rightmove’s first sponsorship of Sam Thompson’s shows. Radio gives us a unique opportunity to reach people in a personal and trusted environment, while Sam’s brilliant energy will bring our brand to life in unexpected and entertaining ways. Whether listeners are planning their next home move or just looking for inspiration, we’re excited to showcase the breadth of homes you can find on Rightmove.”

 Katherine Erskine, Media Lead in WPP Media’s Wavemaker team, said: “Our sponsorship of Hits Radio with Sam Thompson is a strategic move that showcases the continued power of audio in today’s media landscape. Hits Radio’s latest RAJAR figures of reaching 6.9m weekly listeners speak volumes about their audience engagement, and as the UK’s most popular property platform, Rightmove sees this as an ideal way to connect with their audience at scale. This partnership truly showcases how audio can deliver impactful brand messaging to a mass and engaged audience.”