15 February 2016
- Partnership sees three-day immersive entertainment event taking place in September at The O2 in London
LONDON, 15 February, 2016: Bauer Media has partnered with AEG Europe, owners of The O2 in London and one of the leading global sports and entertainment companies, to launch Empire Live.
This expansion of Empire, the world’s leading movie magazine, will see the film and entertainment industries brought to life at a three-day event in September.
Empire Live, in partnership with The O2, will take place 23 – 25 September 2016 and will give fans the chance to immerse themselves in the world of movies. The blockbuster event will offer three days of unrivalled film programming, including world premieres, exclusive screenings, curated-bills and pop-up parties. It will draw together the world’s best actors, directors and writers, allowing attendees to fully indulge their love of movies.
AEG owned venue The O2, the world’s most popular music and entertainment venue, will host the event and will lead on production and ticketing, with Empire providing content for the entire weekend.
Paul Keenan, CEO, Bauer Media UK, said: “This is an exciting new chapter of evolution for the world’s leading movie magazine brand. Partnering with AEG, we have a collective vision to bring Empire Live to consumers. Four million people rely on Empire for the very best movie related content and the investment in this new live event will build on this outstanding success. I’m certain that Empire Live will grow our audience further, in what promises to be a blockbuster year for Empire and film fans.”
The expansion of the Empire brand follows recent successes including the growth of Empire’s print magazine in the latest ABCs, the 20th anniversary of the Jameson Empire Awards and the appointment last year of Terri White as Editor-In-Chief. It comes at a time when fan interest in film in the UK and worldwide is accelerating, thanks to key releases including the latest in the James Bond, Star Wars and The Hunger Games franchises.
Terri White, Editor-In-Chief, Empire, said: “The film world never stands still – there is always a great new release round the corner. The same is true for Empire. Our spectacular three-day event at The O2 will be the perfect showcase for all of our content. Our partnership with AEG demonstrates the unique opportunities we can offer commercial partners, as we continue to engage and entertain movie fans as a central part of everything that is great about film and entertainment.”
Milly Olykan, Director Of Festivals and Events, The O2 said: “Empire Live promises to be a significant entertainment event for film fans and we’re thrilled to be working with Bauer Media and the Empire team. The O2 is the number one music and entertainment venue in the world with festivals and events returning year after year. Our multiple venues, cinema complex and facilities on site, combined with our engaged fan base, makes it the perfect setting for a multitude of events. We know an event of this kind focusing on film and pop culture will be a real hit with our fans and the Empire audience too.”
For more information regarding commercial opportunities at Empire Live, please contact Ethan.Hall@bauermedia.co.uk 020 7295 5477 / 07590 308870