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16 December 2021

Bauer Media Audio creates innovative Alexa Christmas experience

Bauer Media Audio has created an innovative digital audio experience designed to bring Christmas cheer into its listeners homes.

Bauer Media Audio has created an interactive Alexa Skill – a family game which tests players on their knowledge of Christmas songs, festive traditions, movies and TV.  To enjoy the quiz, just say “Alexa, open Magic’s Christmas Quiz” to devices with Alexa.

Hosted by Magic Radio Breakfast presenters Ronan Keating and Harriet Scott, the game extends the appeal of the Magic Radio brand into a new digital sphere, enabling a new form of audio engagement.

The Alexa Skill complements a wider partnership with Bauer Media Audio and Amazon collaborating on a series of other digital innovations. Ronan Keating has recorded a special pre-roll ‘Merry Christmas’ message to complement the incredibly popular Amazon “Hey Santa” Skill that will be dynamically inserted into listener feeds before Magic Radio – which recently flipped to play 100% Christmas music – is played on devices with Alexa. Likewise, the Amazon Santa voice will also be heard across Magic Radio, in trails across the station. 

The quiz is the latest of several pioneering digital experiences created by Bauer Media Audio, designed to bring the listener even closer to the radio brands they know and love. Earlier this year, the company launched two Alexa Skills, allowing audiences to play Absolute Radio Breakfast’s “Five words five grand” game, along with Bush and Richie’s “Through the decades”.

Commenting, Richard Dawkins – COO at Bauer Media Audio said:

“At Bauer Media Audio, we are always seeking out forms of innovation which will allow us to engage our audiences in new ways. This new Alexa Skill does just that, leveraging and extending the power of the Magic Radio brand to create an interactive Christmas game that can be enjoyed across the festive period”




For further press information, please contact:               
Cat Martin – Communications Director, Bauer Media Audio – 07932746363 

Cameron Frazer – Senior Communications Executive, Bauer Media Audio – 07704988230   

About Bauer Media Audio 

Bauer Media Audio is Europe’s leading digital commercial radio broadcaster and audio operator. Experts in the power of sound, the company reaches over twenty-six million listeners daily through its market-leading broadcast radio, online services, and podcasts creating commercial value. The business spans 8 countries including the UK, Sweden, Norway, Denmark, Finland, Poland, Ireland and Slovakia, with leading brands including KISS, Mix Megapol, Absolute Radio, Radio Norge, Radio Expres, Radio Nova, The Voice, Newstalk and RMF. 

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