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20 September 2021

Bauer Media Audio UK Announces Newly Created Senior Roles to Support Business Transformation

Bauer Radio UK today becomes Bauer Media Audio UK and has announced a number of changes to its senior leadership team, designed to support its strategic transformation from a predominantly live Radio business to an Audio business with broadcast radio complemented by on demand content.

Ben Cooper who joined Bauer last year from the BBC, becomes Chief Content & Music Officer, bringing together for the first time under one leader all content production and music output across all platforms. This new united content structure will enable more effective collaboration with partners in the music industry and the ability to leverage content across the group’s UK and European Audio portfolio.

Graham Bryce becomes Chief Operating Officer (COO), responsible for the vision and the pace in Bauer Media Audio UK’s delivery of its growth plans.  His role will focus on bringing together the trinity of differentiated on demand content, pioneering technology to bring Bauer’s multi-award winning brands even closer to consumers, and innovative commercial solutions.

Steve Parkinson, becomes Chief Strategic Partnerships and Events Officer, responsible for the creation and delivery of a new events and experiential business to build on the emotional connection between Bauer’s brands and their consumers, and will create and develop long term strategic relationships with commercial partners, in turn forming greater and jointly rewarding value from Bauer Media Audio as a whole.

Anne-Marie Lavan becomes Chief Marketing Officer (CMO) responsible for the delivery of consumer insights informing brand development, new product development and consumer marketing and communications strategy. Anne-Marie will work closely with Ben, Graham and Steve in their respective disciplines.

Peter Davies becomes Chief of Staff focused on strategic planning and actions to enable the business to deliver on its ambition.

Dee Ford CBE, Group Managing Director for Bauer Media Audio UK “We are passionate about making our listeners’ lives sound better, whether that be through live radio, or through exciting new formats and experiences. The audio landscape is changing at a rapid pace and we see so much opportunity to develop differentiated creative audio products, grow audiences and offer access to valuable audiences for advertisers. Graham, Ben, Steve, Anne-Marie and Peter bring outstanding  experience, passion and determination to support our transformation of Bauer Media Audio UK from radio into the exciting wider world of audio”.

– ENDS –


Press contact

Cat Martin
Communications Director, Bauer Media Audio
T: 0207 432 3317
M: 07932 746363

About Bauer Media UK:  

Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately-owned media businesses with media assets all over the globe.

About Bauer Media Audio
Bauer Media Audio is Europe’s leading digital commercial radio broadcaster and audio operator. Experts in the power of sound, the company reaches over 57 million listeners weekly through its market-leading broadcast radio, online services, and podcasts. Spanning 8 countries – the UK, Ireland, Sweden, Norway, Denmark, Finland, Poland and Slovakia, Bauer Media Audio owns leading brands including KISS, Mix Megapol, Absolute Radio, Magic Radio, Radio Norge, Radio Expres, Radio Nova, Radio 100, Today FM, Newstalk and RMF.

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