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11 January 2023

Bauer Media Audio UK appoints Lucie Cave into new senior podcast role, as it beckons ‘new era for podcasting’

Bauer Media Audio UK is growing its podcasting business with the appointment of Lucie Cave into the new role of Chief Creative Officer – Podcasts and Commercial Content.

As well as being a successful editor, presenter and podcast host, Lucie has held a role as Chief Content Officer at Bauer Media, leading creative campaigns between Bauer’s famous audio and publishing brands and commercial partners. She has been at the forefront of era-defining moments in pop culture – growing media brands across multiple platforms. This new position will see her tie together her creativity and commercial knowledge with her extensive award-winning editorial and journalism experience.

Bauer Media Audio UK’S Chief Operating Officer, Graham Bryce said, “Bauer has been at the forefront of the digital audio revolution, investing significantly in digital audio broadcasting and creating market-leading digital audio offerings for our customers through Instream and Octave Audio. As the podcast market develops critical mass we feel the time is right to really step up our investment in podcast content development led by the talented creative Lucie Cave.”

Lucie Cave said “This is a brand-new era for podcasting as we move beyond ‘format’ to atomised content across multiple platforms. As an editor, journalist and host myself I am massively excited by the opportunity to develop talent into transmedia brands and find new ways of reaching fans and building audiences.”

Lucie reports into Bauer Media Audio UK’s Chief Content and Music Officer Ben Cooper and Chief Operating Officer, Graham Bryce. To further support the changes, current Podcast Editor Maria Williams has moved into the new role of Head of Production – Podcast.

Bauer Media’s podcasting portfolio includes the influential film podcast from the team at Empire, the hugely popular football podcast Clyde 1’s Superscoreboard, the critically acclaimed Frank Skinner Poetry Podcast from Absolute Radio, and Scala Radio’s Charlie Higson with Friends which just returned for a second series.


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For further press information, please contact:

Amelia O’Shea – Head of Communications, Bauer Media Audio UK
M: 07531 949693

Cat Martin – Communications Director, Bauer Media Audio
M: 07932 746 363

About Bauer Media UK:

Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Brand Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.

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