Bauer Media Audio UK brings Isle of Wight Festival to biggest ever radio audience
Absolute Radio, Greatest Hits Radio, Hits Radio and Magic Radio are set to broadcast from the festival, reaching 17m people
Four of Bauer Media Audio UK’s much-loved brands are teaming up to bring the energy and excitement of the Isle of Wight Festival to its biggest ever radio audience this weekend.
Absolute Radio, Greatest Hits Radio, Hits Radio, and Magic Radio will be on site at Seaclose Park, broadcasting incredible live performances, exclusive content and much more from the sold-out event to a combined audience of 17m people*. That’s 30% of the UK’s 15+ population that will have the opportunity to experience the iconic event from wherever they are.
Barclaycard Presents the Isle of Wight Festival is known for its huge headliners and an electric line-up to suit all tastes and this year is no different, with Pulp, The Chemical Brothers, George Ezra and Robbie Williams all on the bill alongside the likes of Blondie, Anne-Marie, Courteeners, N-Dubz and many more.
Ahead of the event, the stations have been offering their listeners a chance to win tickets to the festival and will be playing out performances across the weekend as well as featuring exclusive interviews and content both on-air and on socials.
Thanks to its headline partner Enterprise Rent-A-Car, Absolute Radio will be broadcasting live backstage with Sarah Champion and Ben Burrell hosting shows on Friday and Saturday (7-10pm) with the station’s biggest ever festival programme wrapping up the weekend (4pm-12am) with James Bay and the Manic Street Preachers among the performances live on-air. The rest of the on-air team comprises of Magic Radio’s Harriet Scott and Emma B with Tom Green leading the coverage for Hits Radio.
Ben Cooper, Chief Content and Music Officer for Bauer Media Audio UK, said “Our mission is to make our listeners’ lives sound better, so not only have our music-loving audiences had the chance to win seeing the range of amazing artists at the Isle of Wight Festival in person, but across the weekend we’ll also treat them to live music and exclusive interviews on their radio, smart speaker and phone.’
To relive all the Isle of Wight Festival content, listeners can head to the station apps and websites.
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For further press information, please contact:
Amelia O’Shea – Head of Communications, Bauer Media Audio UK
E: Amelia.email@example.com/ M: 07718 489342
About Bauer Media UK:
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.