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24 January 2022

Bauer Media Audio UK migrates digital users to owned platforms

Bauer Media Audio UK is migrating its digital listeners from radio aggregators and onto owned and operated platforms.

The transition of online audiences from these services will allow Bauer to offer enhanced services to commercial partners and more personalised offerings to listeners. From the end of March, advertisers will have increased targeting ability to a wider pool of identifiable audience segments in brand-safe, quality contexts.

Bauer offers two complementary digital advertising platforms to customers including Octave Audio, which focuses on selling audience groups, and InStream, which delivers digital audio advertising solutions across its network of brands.

This move follows the integration of Bauer stations in the UK onto Amazon Alexa and Google Assistant smart speakers. Consumers are also able to access much-loved stations including Magic Radio, Absolute, KISS, Greatest Hits Radio, Planet Rock and Scala Radio online via their individual mobile apps, their websites, or DAB digital radio.

Shana Hills, Digital Chief Operating Officer for Bauer Media Audio said, “We are living in a golden age of opportunity for audio, with technology having transformed the way listeners consume and engage with our content. Digital audio has opened up an exciting new route for advertisers, alongside broadcast advertising, to access our valued audiences. Having invested in more personalised products to further this reach, we’re excited to take this step which will unlock further potential for commercial collaboration and targeting, driving significant revenue opportunities.”

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For more information, please contact:  

Amelia O’Shea – Head of Communications, Bauer Media Audio UK
E: T: 07718 489342

About Bauer Media UK:
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.

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