We’re proud to be supporting the Advertising Standards Authority’s (ASA) Awareness campaign for a fifth year, helping to raise awareness with the public that advertising is regulated by the ASA, build trust in advertising and bring together our Audio, Publishing and Outdoor businesses in support of the campaign for the first time.

Building on our long-standing relationship with the ASA and The Advertising Association and our involvement in previous Awareness campaigns, this year marks the first time all three of our Lines of Business are coming together to support the campaign simultaneously.

We are using the scale and reach of our entire portfolio by providing advertising inventory across most of our audio brands, as well as across a range of our magazine titles, digital platforms and our digital outdoor estate. By bringing Audio, Publishing and Outdoor together behind the campaign, we are extending our long-standing support for the ASA and helping to amplify its message across a broader range of trusted media channels.

It’s a great example of how Bauer Media Owns Every Moment – reaching audiences across different environments and through the brands and platforms they engage with every day. From the moments our audiences spend listening, to reading, browsing and experiencing the real world around them, the breadth of our portfolio gives the campaign the opportunity to connect with people wherever they are.

Trust is fundamental to the relationship between audiences, advertisers and the media industry. The ASA’s campaign aims to reinforce confidence in advertising and highlight the role that responsible advertising plays in building a healthy advertising ecosystem.

Research from the ASA found that 39% of people who had seen or heard last year’s campaign said they tend to trust most adverts, compared with 16% of those who hadn’t – meaning those who recalled the campaign were more than twice as likely to trust adverts.

The latest Credos report shows that trust in advertising has reached 40% in the first half of 2026, continuing the positive trend seen in recent years. Analysis found that recall of the ASA campaign was the factor most strongly correlated with trust over the period.

The partnership reflects our commitment to building trust with audiences, advertisers and partners, while supporting greater confidence in the wider advertising industry. We know that trust is earned every day through the quality of the content we create, the brands we build and the experiences we deliver for our audiences and partners. By supporting the ASA campaign across all three of our Lines of Business, we’re helping to play our part in strengthening trust in the wider advertising industry.

Simon Kilby, MD, Bauer Media Advertising, said: “Trust is at the core of what we do – with our audiences, our partners and our brands. We’re delighted to be supporting the ASA’s Awareness campaign for a second year and to be able to use the scale of our Audio, Publishing and Outdoor businesses to help amplify this important message. Responsible advertising benefits everyone and we’re proud to play our part in building greater confidence in advertising. It’s also a great demonstration of how Bauer Media Owns Every Moment, bringing together the breadth and scale of our portfolio to reach audiences wherever and whenever they engage with us.”

Richard Bon, UK MD & Europe Commercial Lead, Bauer Media Outdoor, said: “Owning Every Moment is not just how we deliver for advertisers but also show up for the benefit of the wider industry.  Bauer Media Outdoor has been both a Platform for Brands and Platform for Good and by joining forces with Audio and Publishing businesses, we can make an even bigger impact in shifting the public perception of advertising and raising awareness of the vital role of our regulatory body, the Advertising Standards Authority. By leveraging our trusted media channels, we hope to reach millions of people with this important message.”

 Amrit Baidwan, CEO, Bauer Media Publishing UK, said, “Across Bauer Media, we reach millions of people every month. Our magazine brands remain central to what we do and to what our audiences value. People choose us because we deliver content that enriches their lives, and because they trust what we put in front of them – that extends to the advertising we carry alongside our quality content. That trust is worth protecting. That’s why we’re proud to support this campaign, raising awareness of the ASA’s role in upholding standards across all advertising.”