Bauer Media Group is proud to announce the renewal of its IAB (Interactive Advertising Bureau) Gold Standard Certification, underscoring our ongoing dedication to fostering transparency, safety, and trust within the digital advertising ecosystem.

The Gold Standard, developed by the IAB, is all about making the digital advertising world better for everyone. It aims to clean up the supply chain, tackle ad fraud, keep brands safe, and ensure a better experience for users, all while staying compliant with GDPR and privacy laws.

In line with the latest criteria, Bauer Media Group has implemented strengthening Ad Fraud Measures by providing subdomains to help identify Made for Advertising sites, and formalising the process for the ASA Scam Ad Alerts.

Paul D’urso, Head of Digital Taxonomy and Projects, commented: “Achieving the IAB Gold Standard Certification once again underscores Bauer Media Group’s relentless pursuit of excellence in digital advertising. We remain fully committed to upholding transparency, ensuring compliance, and fighting ad fraud to guarantee our partners and clients can rest assured on the integrity of our digital supply chain.”

For more information on the IAB UK’s Gold Standard Certification, please visit https://www.iabuk.com/goldstandard.