Bauer Media: July – December 2016 Magazine ABCs
London, 9th Feb 2017: Bauer Magazine Media publishes some of the world’s best-known and most loved magazines delivering entertaining, engaging and inspirational content for readers and significant reach for advertisers. Bauer Media is the UK’s leading consumer magazine publisher by total copies sold and Retail Sales Value. Below is a snapshot from our latest ABC results from our broad portfolio.
HIGHLIGHTS THIS PERIOD:
- Bauer Media consolidates its No.1 position in the TV Listings market
- TV Choice remains the only magazine in the UK to sell over 1 million copies every week
- Bauer Media retains its position as the UK’s No.1 publisher in the True Life market
- Take a Break continues to lead the market as the UK’s No1 women’s weekly
- Garden News has maintained its position as the UK’s No.1 weekly gardening title
- Garden Answers has recorded its seventh consecutive YoY increase of 41.3%, as well as a 23.6% rise PoP
TV Choice (w) – 1,219,097 (print only)
TV Choice, remains the UK’s biggest selling magazine for the 9th successive year and the only UK magazine to consistently sell more than one million copies per issue. TV Choice has both outperformed the market and increased share YOY. With sales in excess of 1.2 million copies per week, TV Choice outsells its nearest rival by well over a quarter of a million. These robust figures are testament to TV Choice’s relevance and ability to engage readers with entertaining content that enhances their love of the nation’s favourite pastime.
TRADITIONAL WOMEN’S WEEKLIES
Take a Break (w) – 542,786 (print only)
Take a Break continues to lead the market as the UK’s No.1weekly, selling more than double its nearest competitor, every week. The magazine’s continued success is underpinned by delivering on and investing in its core editorial pillars of fascinating stories, brilliant puzzles and generous prizes.
That’s Life (w) – 217,358 (print only)
That’s Life continues to engage a younger weekly audience through a combination of inspirational, emotional and incredible true life stories. That’s Life is outperforming the real life market POP and has grown market share POP.
Bella (w) – 165,949 (print only)
Bella delivers a consistent performance, outperforming the market YoY. Bella’s firm belief in editorial value delivers the most entertaining mix of daytime TV, celebrity gossip, fashion, health, beauty and real life stories, week after week. Bella retains its No. 1 position in UK full rate/standalone sales.
Empire (m) – 123,004 (print + digital)
Currently the world’s biggest movie magazine, Empire continues to innovate, connecting with four million touchpoints globally across its multiple platforms – the magazine, website, social, digital edition, newsletter, podcast and live events. Last year saw it launch the world’s first ever ‘moving’ magazine cover to celebrate the launch of Fantastic Beasts in October.
Closer (w)- 223,342 (print + digital)
Closer has outperformed the celebrity weekly market YOY and has closed the gap on its nearest competitor. Closer has an extremely loyal readership, the strength of the brand continues to lie in its unique mix and depth of content all rooted in a deep understanding of its readers delivered every week.
heat (w)- 136,470 (print + digital)
heat has outperformed the market YOY. The magazine delivered many firsts in this period following its July 2016 relaunch including: a celebrity guest edited issue with Alan Carr; and the launch of its podcast series.
WOMEN’S WEEKLIES: GLOSSY
Grazia (w) – 122,213 (print + digital)
Grazia, with its unique blend of fashion, news, beauty and lifestyle content has outperformed both the celebrity and glossy markets. It sells more copies in a month than all of the other titles in the glossy market. Grazia offers advertisers a unique weekly platform to reach its upscale audience and celebrated its first ever cover-wrap in November by working with premium retailer COACH to hand-distribute 100,000 copies of the magazine across London.
MOJO (m) – 67,518 (print + digital). The iconic music monthly remains the biggest paid-for title in the music market both in the UK and overseas, increasing market share YOY. MOJO continues to deliver a monthly curation of world class journalism and photography appealing to an audience of passionate music consumers.
Q (m) – 40,003 (print + digital) Q’s unrivalled access to the biggest names brings music’s most exciting characters to life. Through its monthly print and digital magazine it offers a multi-platform delivery which sees Q’s digital edition record an impressive 7.5% growth YOY. As well as running exclusive cover stories with Liam Gallagher, Radiohead and The 1975, the magazine recently hosted its annual awards celebrating its 30th year attended by rock and pop luminaries Blondie, Ray Davies, U2, Meatloaf, Muse and MIA.
Kerrang! (w) – 18,462 (print + digital)
Kerrang! sold nearly a million copies in total during the ABC period and continues to deliver to an audience of passionate young alternative music fans across its radio, TV and digital platforms.
Yours (f) – 254,886
2016 saw the relaunch of Yours with a brand new section ‘Your best life now’ and investment in sampling and brand awareness. This activity has resulted in Yours continuing to outperform the market both PoP and YoY. The product remains useful, trusted, celebratory and caring, resulting in a very loyal 50+ following.
Garden Answers (m) – 27,957
Garden Answers was the fastest growing UK consumer magazine YoY and recorded its seventh consecutive YoY increase of 41% YoY, as well as a 23.6% rise PoP. A dual rise in this period is unusual in this very seasonal market. Garden Answers grew newsstand sales YoY driven by a clever tactical marketing plan and a fantastically targeted editorial product.
Modern Gardens (m) – 29,074
Bauer Media successfully launched Modern Gardens into the market in the Spring of 2016. This new innovation bought ‘outdoor living’ to the very traditional gardening sector and drew new readers – growing the whole category YoY.
Garden News (m) – 35,251
Garden News has maintained its position as the UK’s No.1 weekly gardening title. The product continues to focus on delivering great advice and inspiration for the most passionate gardeners in the UK.
CAR (m) 47,567 (print + digital)
CAR magazine has achieved a combined ABC increase of 9.0% YoY. CAR puts readers in the driver’s seat of the most exotic and exciting cars on the planet first; packed with insight and opinion CAR delivers the latest car news, brings fascinating technology to life and is first with new model launches. CAR has grown sales of both print and digital editions, and has jumped position within the market.
Country Walking (m) – 25,074
Country Walking has shown an ABC growth of 6.7% YoY. A brand new look in 2016, and the launch of the hugely successful #walk1000miles consumer engagement campaign, has seen the title go from strength to strength as it engages with more readers, sharing their passion for walking and inspiring them to get out there and explore the beauty of the UK countryside.
Commenting on the results Rob Munro-Hall, Group Managing Director, Bauer Magazine Media UK said,
“Bauer Media has once again strengthened its position in the market as the UK’s No. 1 publisher by continuing to innovate and launch. We have seen our biggest titles extend their lead in competitive and challenging marketplaces. We have launched new magazines that have established themselves as products that both readers and advertisers want. We’ve also continued to build out our successful brands across multiple platforms extending their reach and relevance to their audiences.”
Rob Munro-Hall, Group Managing Director, Bauer Magazine Media UK
Effie Kanyua, Communications Director (London Lifestyle)
Tel: 0208 208 3519 Mobile: 07878 723440
About Bauer Media UK:
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, Kiss, Grazia, Empire, TV Choice, Take a Break, Bella, Magic and Absolute Radio. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi-channel strategy and a focus on product excellence and audience insight. The result is an exciting array of influential brands, content and talent which provide compelling and engaging advertising opportunities with valuable audiences for UK commercial partners. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.
About Bauer Media Group:
Over 400 digital products and more than 100 radio and TV stations reach millions of people across the globe. The corporate portfolio extends to include print shops, postal, distribution and marketing services. The Bauer Media Group’s global positioning underscores its passion for people and brands. The message “We think popular.” illustrates the Bauer Media Group’s self-perception as an organisation with a range of popular media, creating inspiration and motivation for its global workforce of some 11,000 employees in 20 countries.