2 March 2018
Bauer Media is set to launch interactive Alexa Skills across its entire portfolio of 69 radio brands, giving listeners a richer, more interactive experience controlled entirely by voice on Alexa-enabled devices including Amazon Echo and Echo Dot. Skills will initially run across national radio brands including KISS, Magic Radio and Absolute Radio. Local brands from the Bauer City Network, including, Radio City, Forth 1 and Clyde 1 are set to launch theirs very soon.
The Skills are built to be as intuitive as possible, tailored to consumer behavior and optimise the listening experience for Bauer audiences based on intelligent use of data. For example, nearly one in four (23%) Absolute Radio listeners listen across the Absolute Radio decades stations such as Absolute 80s and Absolute Radio 90s. Now they can shift through decade stations just by voice command – such as saying, “Alexa, next”.
In addition, there are special features that enhance the experience. For example, listeners can ask:
- “Alexa, play KISS FM”
- “Alexa, ask Absolute 80s what’s playing?”
- “Alexa, ask Key 103 who is on air?”
- “Alexa, next”, which will trigger the next station channel within the brand Skill
- “Alexa, previous”, which will open the last station channel played
In addition, Bauer also plans to make more on-demand content available on Alexa, such as boxsets and podcasts to the service so users can enjoy the same functionality found on its five star rated listen apps. Popular content available includes 12 Drummers Drumming on Absolute Radio: a show exploring the art of drumming, and Diamonds: a special programme hosted by Mark Goodier that examines Elton John’s impressive fifty year career. In addition, listeners will be able to access on-demand channels like KISS Jams and KISS Grime offering an even more diverse offering of specialist music and programming from Bauer’s radio and audio brands.
Nadia Holmes, Head of Digital Audio at Bauer Media, said: “The Bauer radio skills for Alexa enhance the listener experience users expect in an increasingly connected home environment, and we anticipate further take-up of voice-activated devices with research from the Radiocentre showing that 77% of Amazon Echo users use their devices to listen to radio. This innovation creates further exciting opportunities around digital audio”.
The most recent RAJAR figures show Bauer radio brands lead in both commercial and public radio broadcasters with 61% of listening via a digital device, above the average of 50%. This new digital innovation will serve to further enhance the listening experience for these highly engaged audiences through a truly seamless experience.
All Bauer Radio brands will be live on Alexa by early March.
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Notes to editors
Full list of Bauer radio brands:
For further information, please contact:
Jessie Allen, Tom Broughton or Leah Fullalove at MWW PR
T: 0207 046 6080
About Bauer Media:
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, Kiss, Grazia, Empire, TV Choice, Take a Break, Bella, Magic and Absolute Radio. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi-channel strategy and a focus on product excellence and audience insight. The result is an exciting array of influential brands, content and talent which provide compelling and engaging advertising opportunities with valuable audiences for UK commercial partners. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.