Subway has been announced as the headline sponsor of KISSTORY’s 2026 summer events, expanding its relationship with Bauer Media UK and bringing its “Keep It Fresh” platform to more than 13,000 music fans across two of the UK’s biggest throwback music celebrations.

The partnership will see Subway headline both KISSTORY Blackheath and KISSTORY Bristol, with the brand taking centre stage through a series of immersive activations, sampling experiences and fan engagement opportunities throughout the summer.

The expanded partnership builds on a successful collaboration between Subway and Bauer Media UK, bringing together the reach of Bauer Media’s audio brands and live events to create memorable experiences for audiences on-air, online and in-person.

Alongside Subway’s headline sponsorship, festival goers will be able to enjoy a range of partner experiences across the site from Channel 4, Red Bull, Brother’s Cider, Most Wanted Wine, Buzz Balls, and Mentos. Beyond the brand activations, attendees can enjoy a dedicated festival games zone including fairground rides, a rodeo bull, ball pit, KISSTORY bingo and Karaoke.

Simon Kilby, Managing Director, Bauer Media Advertising, said: “We’re delighted to continue building our brilliant partnership with Subway – a long-standing Bauer Media partner. This year marks Subway’s second year as a KISSTORY partner as they step into the spotlight as a headline sponsor. It’s fantastic to see a brand tap into the full power of Bauer Media, from broadcast and digital to social and live events, creating real, lasting connections with our audiences everywhere they turn.”

Kirstey Elston, Senior Marketing Director, Subway, added: “KISSTORY events are all about feel-good moments, and that’s exactly why we’re part of the line-up this summer. As headline sponsor, we’ll be bringing great food and memorable experiences to fans across both events. It’s a fantastic opportunity to build on our partnership with Bauer Media and connect with audiences in a meaningful way.”

The sponsorship will be supported by a major on-air campaign across KISSTORY and KISSTORY R&B, with trails running through the summer promoting the festivals and highlighting Subway’s role as headline partner. Listener competitions and week-long promotions across key shows will give fans opportunities to win tickets and Subway-inspired prize packages.

KISSTORY Bristol takes place on Saturday 27th June with a line-up including DJ Pied Piper & MC DT, Oxide & Neutrino, Sweet Female Attitude, Pretty Hood, Wideboys, Matchstick, Ace, AJ King plus more.

KISSTORY On Blackheath takes place on Saturday 25th July. The line-up includes Ms. Dynamite, Joel Corry, Tyler West, Marvin Humes, Kevin Lyttle, Alison Limerick and Todd Terry plus more.