Bauer Media launches Bond 24/7 pop-up radio station
Bauer Media has teamed up with No Time To Die to launch Bond 24/7, a special pop-up radio station to promote the eagerly anticipated new Bond film, No Time To Die. From Billie Eilish and Adele to Paul McCartney and John Barry, listeners can expect all the title theme songs, soundtracks and scores from the 007 franchise. The station is now live and will run till 6th October, getting audiences ready to watch the new film during its first week of release.
Bond 24/7 is the latest example of Bauer Media Audio’s transformation from a radio business to an audio business complementing broadcast radio with on-demand content. This latest digital innovation is the first standalone pop-up station to draw talent and content from across Bauer’s radio brands, including Absolute Radio, Magic Radio, KISS, Scala Radio and Hits Radio. Presenters such as Jordan Banjo, Perri Kiely, Ronan Keating, Harriet Scott, Dave Berry, Ben Burrell, Penny Smith and Hannah Cox will appear on the station, sharing their favourite Bond films, moments and songs as well as speaking to the cast of No Time To Die.
In addition to the new station, the campaign will also see promotional activity run across the main Bauer radio stations. Over 30 presenters will head to midnight screenings around the country followed by multiple channel takeovers over opening weekend, featuring competitions to find the UK’s biggest Bond fans. No Time To Die is also sponsoring the David Arnold Bond Series on Scala Radio, with 10” credits and promotional trials.
Matt Batchelor, Group Commercial Director, Bauer Media Advertising, said: “Like the rest of the world, we’ve been patiently waiting for No Time To Die and the return of Bond to the big screen. Through a collaborative approach we’ve crafted a smart and unique solution that will create genuine impact with our audience. The relationship our stations have with our listeners has deepened during the last 18 months. They have increasingly turned to radio as a source of entertainment, so this is the perfect moment to harness that influence to encourage our audience back to the cinema and get them thinking 007, 24/7!”
Bond 24/7 is now available to listen online here. No Time To Die opens in cinemas today, Thursday 30th September.
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For Further Press Information on Bauer Media, please contact:
Cat Martin – Communications Director Bauer Media Audio
Odelia Yu – Senior Commercial Communications Executive, Bauer Media
About Bauer Media UK:
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.
About No Time To Die:
Cast: Daniel Craig, Rami Malek, Léa Seydoux, Lashana Lynch, Ben Whishaw, Naomie Harris, with Jeffrey Wright, with Christoph Waltz and Ralph Fiennes as “M”. Also starring Rory Kinnear, Ana de Armas, Dali Benssalah, David Dencik, and Billy Magnussen
Screenplay by: Neal Purvis & Robert Wade and Cary Joji Fukunaga and Phoebe Waller-Bridge
Story by: Neal Purvis & Robert Wade and Cary Joji Fukunaga
Directed by: Cary Joji Fukunaga
Produced by: Michael G. Wilson and Barbara Broccoli
In No Time To Die, Bond has left active service and is enjoying a tranquil life in Jamaica. His peace is short-lived when his old friend Felix Leiter from the CIA turns up asking for help. The mission to rescue a kidnapped scientist turns out to be far more treacherous than expected, leading Bond onto the trail of a mysterious villain armed with dangerous new technology.
No Time To Die is in cinemas September 30.