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2 August 2018

Bauer Media Shows Strong Growth Across Absolute Radio, KISS and Magic Networks

The Hits Radio brand launches with 6.5 million listeners 

Personality-led Breakfast Shows all see growth  

Record 61% of Bauer’s hours are delivered via digital platforms, and KISSTORY is first commercial all digital station to break 2m listeners

  • Bauer Media’s overall reach is 17.7 million – growing 3% YoY
  • Digital reach is 12.2 million – growing 6% YoY
  • 61% of Bauer Media’s listening is via a digital device compared to commercial radio average of 52% – up 2% YoY
  • Hits Radio Brand launches with 6.5 million listeners
  • Sustained year on year growth across brands in London, including:
    • Absolute Radio (900,000 up 36% YoY)
    • KISS (2.1 million up 2% YoY)
    • KISSTORY (900,000 up 51% YoY – its highest reach ever)
    • Magic (1.7 million up 8% YoY)
  • Major national breakfast shows grow across the board, including:
    • Absolute Radio (2.2 million up 17% – its highest reach ever) – the number one commercial breakfast show
    • KISS (2.1 million up 2%) – the number two commercial breakfast show
    • Magic (1.2 million up 14%)
    • Hits Radio (340,000 up 37%)

  • Absolute Radio Network records best-ever audience figures with 4.7 million listeners – growing 10% YoY
  • Absolute Radio station posts 2.5 million listeners – growing 21% YoY
  • Dave Berry’s show is the number one national commercial Breakfast Show – reaching 2.2 million listeners (17% YoY growth)

  • Magic Radio Network records 3.9 million listeners – growing 7% YoY
  • Ronan Keating and Harriet Scott’s national breakfast show reaches 1.2 million listeners – growing 14% YoY 
  • Record high performances from Magic Soul (320,000 up 31% YoY) and Magic Chilled (300,000 up 50% YoY) – both record performances

  • KISS Network reach grows to 5.6 million listeners – growing 4% YoY
  • KISS station reaches 4.6 million listeners
  • Rickie, Melvin & Charlie grow audience to 2.1 million – the second most listened to national commercial breakfast show
  • KISSTORY posts its largest audience figures ever with 2 million listeners (up 17% YoY), making it the biggest digital only commercial station ever.

  • The new Hits Radio Brand launches with 6.5 million listeners
  • Hits Radio breakfast show with Gethin Jones, Gemma Atkinson and Dave Vitty reaches 343,000 listeners, growing rapidly by 37.2%


Dee Ford, Group Managing Director Radio, Bauer Media, said, “The power of personality shouts loudly in yet another strong set of results for Bauer’s brands – our national breakfast shows are leading the way and growing fast – and audiences clearly love them! The Absolute Radio Breakfast Show is again the UK’s no1 national commercial breakfast show with Dave Berry at the helm. Rickie, Melvin and Charlie on KISS Breakfast continue to delight their growing and passionate following. Ronan Keating and Harriet Scott on Magic Breakfast have shown why warmth, fun and charm is a winning formula alongside ‘more of the songs you love’.  Gethin Jones, Gemma Atkinson and Dave Vitty brought their brilliant banter at breakfast to our Hits Radio audience for the first time across the UK.”

“The stand-out digital station in the UK has to be KISSTORY – the first ever digital commercial station to reach more than 2m listeners every week.  Absolute Radio 90s, Kerrang!, Magic Soul and Magic Chilled also recorded strong growth – all proof that the explosion of choice on digital radio has enabled listeners to seek out the music of their passions presented by the brands they love and trust.”

Source: RAJAR / Ipsos – MORI / RSMB, period Q2 2018, all stations and groups results are reported on their specified reporting period and TSA.

== Ends ==

For more info:

Cat Martin Communications Director, Bauer Media


T: 020 7432 3317/07932 746 363

Amelia O’Shea, Bauer Media (Radio)

T: 0207 432 3417 /07718 489 342

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