27 January 2021
Bauer Media UK Strengthens Take A Break Brand With New Monthly Launch
Bauer Media UK has added a new monthly magazine to its real-life portfolio from the team behind best-selling women’s weekly, Take a Break.
Following its success as a standalone title during 2020, Take a Break Pets today launches as a monthly* title.
A must-read for animal lovers, Take a Break Pets is jam-packed with incredible real-life stories about all creatures great and small, top vet and trainer advice, puzzles and prizes. Readers will also enjoy fun quizzes, a pet-friendly recipe section, exclusive discounts, reader brainwaves, four-legged fashion, fiction, heart-warming photos and much more.
Last year, the amount of people becoming pet-owners increased dramatically. Research by Pet Food Manufacturers’ Association (*PFMA) found 11 per cent of all households welcomed a new pet into their home and 10 per cent planned on doing so. Although cats and dogs were the most common additions, more unusual animals like parrots, salamanders, stick insects and chickens also rose in popularity. Pets have been cited as a vital source of emotional support for their owners during the Covid-19 pandemic. A survey by The Kennel Club discovered that 91 per cent of pup parents said their dog had a positive impact on their mental health during the crisis.
Commenting on the launch, Joanne Bourne, Publisher of Bauer Media UK’s Real-life, TV Listings and Puzzles portfolio, said: “Take a Break Pets has been so popular with readers as part of the Take a Break Specials programme in 2020, that we have turned it into a regular frequency title in its own right this year! People of all ages love their animals and are keen to share their stories, pictures and all the tips and tricks they have picked up through having pets as a cherished part of their family. Take a Break has a large and engaged reader community, and pets is another subject that inspires them to join in and share their experiences with each other.”
Take a Break already publishes a successful monthly title Take a Break Monthly plus biannual spin-offs Take a Break Makes, Take a Break Super Savers and Take a Break Gardening.
Take a Break Pets is on sale on Thursday 28 January priced at £2.20. Single copies of all issues can be purchased via www.greatmagazines.co.uk/takeabreakpets.
– ENDS –
*10 issues in 2021
Notes to Editors:
Take a Break (weekly) sells 383,839 copies on average every week and Take a Break Monthly sells an average of 175,462 each month (JanJun20 ABC)
*Sources:
The Guardian https://www.theguardian.com/lifeandstyle/2021/jan/18/pet-hates-for-some-but-ferrets-tarantulas-hits-covid-lockdown
PFMA https://www.pfma.org.uk/news/pfma-confirms-dramatic-rise-in-pet-acquisition-among-millennials-
About Bauer Media UK:
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Brand Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.
Media Enquiries:
Jess Blake, Communications Director, UK Publishing
