BAUER MEDIA UK’S AUDITED CIRCULATION FIGURES
- Bauer Media is once again the UK’s biggest-selling magazine publisher circulating more than 111 million copies in 2022
- Almost a third of audited magazines sold in the UK during 2022 were published by Bauer Media
- TV Choice, Take A Break, Motorcycle News, Empire, Mojo, and Country Walking are among 15 publications that have retained their market-leading positions
- Investment in digital platforms sees a host of titles grow their online circulations such as Car Magazine, Empire, Grazia, Today’s Golfer, and Trail
The figures show that Bauer titles continue to compete strongly in traditional print markets and digital editions as the UK business continues to strengthen its multichannel portfolio, despite tough economic conditions.
Commenting on the 2022 results, Chris Duncan, Bauer Media’s CEO of UK Publishing, said: “These set of results demonstrate the robust performance of our portfolio of brands despite the challenging market conditions that our industry faced in 2022. We’ve seen newsstand sales perform solidly in most areas and this has given us a foundation to strengthen our digital and international offerings.”
“We will continue to invest in our content as well as our editorial and membership platforms in 2023 and allow the brilliant talent across our business to shine. We also look forward to working collaboratively with our partners and advertisers to deliver consistent results for their businesses through these challenging times. Finally, thanks as ever to the millions of readers who made these results possible.”
Highlights in this period:
TV Choice 972,869; Total TV Guide 69,199
- Trusted TV listings bible TV Choice (weekly) remains the UK’s No 1 selling print magazine with sales of nearly one million copies per issue.
- Total TV Guide (weekly) continues to prove popular with its audiences, having the best YoY subscriptions performance in the TV listings market and a total ABC of 69,199 copies circulated on average each week.
Take a Break 300,390; Take a Break Monthly 155,762; that’s life! 134,525
- Take a Break (weekly) remains the UK’s best-selling women’s weekly magazine, with 300,390 copies circulated per issue
- Take a Break Monthly, meanwhile, records an ABC of 155,762 copies circulated per issue.
- that’s life! (weekly) remains the second highest circulating title in the Real Life market, with 134,525 copies circulated per issue.
- Print subscriptions for Take a Break weekly and that’s life! weekly are up by 58% YoY.
Women’s Weekly Classics
- Bella (weekly) retains its long-standing position as the leader in the Women’s Weekly Classics market with an annual ABC number of 112,895.
Closer 89,200; heat 72,795
- Closer (weekly) retains its position as number two in the celebrity market with an annual uplift in paid subscriptions of 9.6% YoY and strong growth of 17.3% YoY in digital circulation.
- heat (weekly) enjoyed overall growth of 1.3% YoY thanks to another year of stellar performance in its digital activity with an increase in digital circulation of 30.9% YoY, leading the title to become third best-selling in the market.
- Grazia (fortnightly) enjoyed a solid performance, driven by the continued growth in its UK newsstand performance (+1.5% YoY), and 2.4% YoY increase in digital subscriptions.
- This growth has supported the brand’s campaigns for positive social change such as their partnership with charity Pregnant Then Screwed calling for childcare reform, which received more than 113,000 signatures and led to a commitment by the Education Select Committee to a review of the childcare and early years sector in England.
- Yours (fortnightly), the only fortnightly lifestyle magazine for women over 50 has maintained its position. with an average circulation of 144,015 copies per issue.
Music & Film
Empire 69,222; MOJO 62,733
- Empire (monthly) is the biggest circulating film magazine with a total ABC of 69,222, continuing to lead the market both in the UK and overseas. The Empire Film Podcast is a cornerstone of its digital strategy and recently celebrated its 10th anniversary.
- MOJO (monthly) continues to lead the music market, both in the UK and overseas with a total ABC of 62,733.
Today’s Golfer, 42,904
- Today’s Golfer (monthly) maintained its position as the number one golf magazine with an ABC figure of 42,904. Outperforming its competitors, Today’s Golfer has seen strong growth in its digital circulation of 29.7% YoY and remains the most actively purchased golf magazine. The brand is going from strength to strength following its migration to a .com domain.
Angling Times, 17,126; Improve Your Coarse Fishing, 17,564; Trout & Salmon, 16,671
- Angling Times (weekly) continued to deliver compelling fishing stories every week to its readers with a total ABC figure of 17,126. The only audited weekly Angling title saw growth of 5.2% YoY in its digital subscriptions.
- Improve Your Coarse Fishing (monthly) posted a total ABC of 17,564.
- Trout & Salmon (monthly) continued to be the voice of Game-Fishing with an ABC figure of 16,671.
Modern Gardens (monthly), 32,882; Garden Answers (monthly), 67,304; Landscape, 39,153; Garden News (weekly), 30,074
- Garden Answers (monthly) posted a total ABC of 67,304, maintaining its position as second in category. In a print-dominated market, it is one of the few gardening titles to see YoY growth in subscriptions.
- Modern Gardens (monthly) posted an ABC of 32,882 with paid print subscriptions increasing by 21.4% YoY. The title is focused on growing its digital output, particularly via social media and e-commerce content.
- Landscape recorded an ABC figure of 39,153. The brand is focused on growing its digital presence and has outperformed the market in digital subscriptions.
- Garden News (weekly) continues to be one of Britain’s most trusted voices in gardening, with practical and informative advice features from experts and boasts a circulation of 30,074. Digital subscriptions meanwhile increased by 9.4% YoY.
Outdoor and Hobbies
Country Walking (monthly) 42,445; Trail (monthly) 21,232
- Country Walking (monthly) retained its title as Britain’s best-selling walking magazine registering an ABC of 42,445. Country Walking continues to motivate its loyal readers via the market-leading challenge “Walk 1000 miles”, seeing a YoY increase in digital engagement.
- Trail (monthly) retained its position as one of Britain’s biggest and best-selling hillwalking magazine, with a total ABC of 21,232. It reaped the benefits of its continued investment in its digital platforms with a 9.6% YoY increase in digital subscriptions.
Bird Watching, 20,660
- The only audited monthly magazine in its market posted an annual ABC figure of 20,660 as total print circulation rose by 1.4% YoY with paid print subscriptions up 5.7% YoY.
Steam Railway, 29,338
- This monthly specialist title posted an annual ABC of 29,338.
Model Rail, 18,503
- Model Rail (monthly) continued to successfully cater to its readers’ tastes with issues full of the latest new model reviews, expert ‘how to’ projects and inspirational layouts to post a solid ABC figure of 18,503.
MCN 38,865; Bike 32,304; RiDE 23,131; Classic Bike 26,974
- MCN (weekly) retains its position as the market leader in the modern motorcycling sector thanks to a total circulation of 38,865 and a growing popularity on all-you-can-read platforms (+5.2%YoY).
- Bike cemented its position as the UK’s highest circulating monthly motorcycling magazine delivering a total circulation of 32,304.
- RiDE (monthly), meanwhile, remains the biggest-selling monthly modern motorcycling magazine at the UK newsstand, with a total circulation of 23,131.
- Classic Bike (monthly) delivered an annual ABC figure of 26,974.
CAR 71,112; Classic Car Weekly 17,687; Classic Cars 33,258; Practical Classics 34,844; LRO 16,362
- Demonstrating stellar performance, modern motoring magazine CAR delivered an impressive 13.9% YOY increase in its total average circulation of 71,112 with UK actively purchased copies, up 8.5% YoY. In 2022, CAR grew its UK newsstand performance by 1.3% YoY and digital circulation by 55.8% YoY.
- Classic Car Weekly posted a total circulation of 17,687 with paid digital subscriptions up 10.3% YoY.
- Classic Cars (monthly) posted a slight increase (+0.1% YoY) in its overall ABC figures of 33,258 thanks to strong print circulation of 25,999 (up 4.5% YoY) as the number of paid print subscribers grew 21.2% YoY to 13,554.
- Practical Classics (monthly) saw total print circulation up 0.4% and delivered a 9.6% YoY increase in paid print subscriptions as part of a total ABC figure of 34,844 copies and once again retains its number two position within the Classic Motoring market.
- Land Rover Owner International (LRO) (monthly) posted a circulation of 16,362.
- RAIL (fortnightly) is the voice of the rail industry – and is held in such high esteem, it is one of the only titles in the industry the Department of Transport subscribes to. It enjoyed a 1.9% YoY increase in its digital ABC figure for the year thanks to a 2.4% YoY increase in paid digital subscriptions.
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For more info:
Josh Colley, Head of Corporate Communications
Jyoti Mand, Senior Communications Executive
About Bauer Media UK:
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Brand Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.