Bauer Media is pleased to announce the appointment of Alex McLachlan as Product & Publishing Director – B2B

Alex will join Bauer from Newsquest Media where he is also currently Product & Publishing Director. With more than 20 years’ experience in the industry, he brings substantial knowledge in leading successful audience acquisition, commercial product development and data lead insights as well as events and ecommerce experience.

He will start the first week of September and will report into Group Managing Director, Niall Clarkson.

To further support its B2B operations, Bauer has also created a new role of Commercial Director – B2B.  This role will lead the commercial revenue strategy and execution for the B2B group and will report into Gareth Ashman, Group Commercial Director – Automotive.

“This is a hugely exciting and much needed development and will be critical to grow our events and digital business in line with its full potential into 2024 and beyond,” said Gareth.

The recruitment process has now begun with the successful individual anticipated to join the business in Q4.

“Together these two key roles will be crucial in realising our ambition to drive growth from our market leading portfolio of B2B brands as we accelerate audience reach, grow our events portfolio and introduce new commercial products which delight our business communities and customers,” said Niall Clarkson, Group Managing Director – Automotive, Bauer Publishing UK.

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For further press information, please contact:
Jyoti Mand, Senior Communications Executive
E: jyoti.mand@bauermedia.co.uk

About Bauer Media UK 

Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Brand Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.