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1 June 2022

Cash for Kids announces an amazing £845,607 has been raised for families during Cash for Kids Day

Bauer Media charity Cash for Kids has announced that this year’s annual Cash for Kids Day has raised an amazing amount of £845,607 which will go to providing vital help to 24,160 children in the UK.

This year has been tough for the disadvantaged in our communities due to the cost-of-living crisis and rising energy prices, and it’s so heart-warming to see that many people across the country have been getting involved in the yearly Cash for Kids event ensuring it was a huge success again this year.

This campaign really highlights the kindness constantly shown by our communities, in a time where things are uncertain, and look like they will only get harder. It’s inspiring to see people come together to help those who are in an even more difficult position than themselves.

The Cash for Kids Day event this year saw Hits Radio hosts Fleur East, Sam Thompson, Gemma Atkinson, and Mike Toolan join in the fundraising by doing their part and getting active; Fleur took on the challenge of climbing down Snowdon, Sam tackled his fear by jumping out of a plane and Gemma and Mike completed 5k by walking up Blackpool Tower. Cash for Kids Day also encouraged local listeners to get involved by either doing 5k in May or calling into Greatest Hits Radio to request a song and donate to Cash for Kids.

Speaking on the success of the day Hits Radio Breakfast host Fleur East said “Cash for Kids Day is a day that never fails to move me, and I’m taken back by people’s generosity. Going from a worldwide pandemic to unexpected hardships hasn’t been easy for anyone, so it’s been that more special to see people come together to help those who need the extra support. A massive thank you to all those who contributed in one way or another, your efforts are never wasted and always greatly appreciated, thank you!”

Today’s amount means that since the start of the Cash for Kids emergency appeal in March 2020, they have raised an outstanding amount of £5,887,550 helping a total of 123,811 children.

You can continue to help make a difference to lives of disadvantaged children in your area by making a donation to Cash for Kids. To make a contribution or see how you can get involved in future campaigns, please visit 

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About Cash for Kids:
Cash for Kids is the cause related marketing arm for the Bauer Media’s network of local radio stations. Cash for Kids raised over £21.4 million in 2021, supporting more than 548,000 sick and underprivileged children in local communities across the UK.

Bauer Radio’s Cash for Kids Charities 1122062 (England, Wales & NI), SC041421 (East Scotland) and SC003334 (West Scotland)

About Bauer Media UK:
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.

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