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14 May 2021

Cash for Kids raises £2,490,212.34 for Cash For Kids day helping 71,149 disadvantaged children

Cash for Kids, Bauer Media’s dedicated charity network, has today announced that an incredible £2,490,212.34 has been raised as a result of their Cash for Kids Day activities.

Over 71,149 sick and underprivileged children will benefit from Cash For Kids day campaigning, thanks to generous donations from the British public.

Last year the charity raised an incredible £19.2 million across the year and was able to support 396,639 children across the UK. With families and children living in poverty more so than ever, this year we came back and asked for more help. That’s why Bauer Media called on our supporters across all of our Hits Radio Brand Network to help fundraise and support disadvantaged children for Cash for Kids Day.

Hits Radio’s Fleur East said “It’s been an incredibly tough year for us all, however some people in our communities have spent the last year worrying about how they’re going to pay for their kids next meal, or their child’s mental health due to social isolation. That’s why Cash for Kids Day has been so necessary, to help those most in need. The response has been phenomenal. So, whether you’ve dressed up, dressed down, held a virtual quiz, walked, run, cycled, swam or made a donation to Cash for Kids THANK YOU! It makes such a difference.”

100% of all the funds raised will be used to help the children that need it most.

All funds raised for Cash for Kids Day across England, Wales, Northern Ireland and the West of Scotland are used to tackle poverty. Cash for Kids will be supporting children with £35 per child grants which will be used to pay for essentials like food, heating and toiletries, plus activity and well-being packs to keep them mentally and physically healthy. In the East of Scotland Cash for Kids Day grants will support a wider range of causes.

You can support Cash for Kids by making a donation online here, or find out more by listening to your favourite Hits or Greatest Hits station!

To read more about Cash for Kids and find out if you can help children in your area, head to


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For more information, please contact: 
Cat Martin –Communications Director, Bauer Media Audio
T: 07932 746 363 

Amelia O’Shea – Head of Communications, Bauer Media Audio UK 
T: 07718 489342 

About Cash for Kids:

Cash for Kids is the cause related marketing arm for the Bauer Media’s network of local radio stations. Cash for Kids raised over £20.9 million in 2019, supporting more than 1 million sick and underprivileged children in local communities across the UK.

Bauer Radio’s Cash for Kids Charity (England) 1122062 Registered Charity (Scotland ): sco41421

About Bauer Media UK:
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.

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