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8 May 2018

Cash for Kids Superhero Day 2018 raises total of £710,199

Listeners and radio stations up and down the country went the extra mile to fundraise and help transform the lives of children in their local community raising an astonishing £710,199 for Superhero Day 2018– a 25% uplift from last year.

The 4th Annual Cash for Kids Superhero Day ran across the Bauer City 1 and 2 Networks, Gem and Free Radio, and on Wave 105 on Thursday 4th and Friday 5th May 2018.

Superhero Day is a national fundraising campaign where supporters are asked to dress up, fundraise and donate. This year was no exception with the group fundraising total reaching £710,199 and Radio City, Radio Forth and KEY103 each raising over £100,000. All monies raised by Superhero Day stays in each local community supporting disability, combating illness and improving quality of life for children aged 0-18.

Across Metro Radio, TFM, Radio Aire, Hallam FM, Viking FM, Rock FM, Key 103 and Radio City the stations once again partnered with Reeds Rains Estate and Lettings Agents, who as well as sponsoring the campaign fundraised over £34,000 this year, surpassing last year’s total by a £4,000.

Listeners across the UK got behind their local radio station and showed their support by donning a superhero outfit, joining in on the fun, fundraising and making a real difference to local children.

Support for the campaign across the network was outstanding, both in the lead up to Superhero Day with sensitively executed broadcasting raising awareness of local causes and on the day with presenters and stations taking part in mammoth challenges to raise money.

Some of the highlights included:

Radio City taking their fundraising efforts sky high with the Superhero Skyfall. 103 people abseiled off the iconic Liverpool building at 452 feet and raised £118,835. Those who abseiled included: Peter Moore, CEO of Liverpool Football Club, Lucy Meacock, ITV Granada and Jamie Burdekin, Paralympian Athlete. There was even a wedding proposal at the top of the tower!

KEY103’s Gemma, Mike & Matt pledged to stay on air until they’d raised £70,000 and endured a 12-hour marathon show to do so and the station raised a total of £105,561.

Forth 1’s Boogie, Arlene & Martin took their Supervan out for a third year across Edinburgh, the Lothians and Fife to load their van with donations and offer listeners the chance to win the contents of the van. The team raised a total of £100,000!

The Mail on Sunday, Manchester Evening News, The Mirror all reported on Superhero Day and promoted the work of our radio brands.

You can see what each station got up to by visiting and finding your local station.

Sally Aitchinson MBE, Managing Director of Cash for Kids, said: “On behalf of the whole Cash for Kids team, I would like to say an enormous thank you! The commitment from everyone has been phenomenal.

We had abseils, walks through the night, a 12-hour breakfast show and presenters being waxed! There was cycling, treadmills and Supervans plus ordinary people dressing up or simply donating in response to the emotive messages from some of our beneficiaries.

Superhero Day wouldn’t be possible without the unwavering support of our listeners, our stations and sponsors who continue to make it an unbelievable success.”




About Cash for Kids:

Cash for Kids is the cause related marketing arm for the Bauer Media’s network of radio stations. In 2016 Cash for Kids raised over £21 Million and supported over 560,000 sick and underprivileged children in local communities across the UK. Every penny raised stays in the community within which it was raised.


Bauer Radio’s Cash for Kids Charity 1122062 (England and Northern Ireland) SCO 41421 (Scotland)


About Bauer Media:

Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, Kiss, Grazia, Empire, TV Choice, Take a Break, Bella, Magic and Absolute Radio. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi-channel strategy and a focus on product excellence and audience insight. The result is an exciting array of influential brands, content and talent which provide compelling and engaging advertising opportunities with valuable audiences for UK commercial partners. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.


For Further Press Information, please contact:

Cat Martin – Bauer Media Communications Director

T: 0207 432 3317 M: 07932 746 363


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