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14 December 2018

Fuel the Funnel insight project awarded overall FIPP insight award

Fuel the Funnel has taken home yet another accolade as the research team were presented at FIPP Insider London on 12 December 2018.

It’s not every day you see four major publishers come together on a collaborative project, but Fuel the Funnel, was an industry-first achieving just that: working together for the first time on research to demonstrate the power of the motoring magazine audience, and the powerful influence of motoring magazine advertising on car purchasing behaviour and ultimate choice of car bought.

The jury at the FIPP Insight Awards were impressed that they used innovative techniques which delivered good results, which were in turn used by the industry.

Read more about the Motors Insight Breakfast where Fuel the Funnel was presented here.

See the full list of FIPP Insight winners here.

Congratulations to everyone involved in this fantastic achievement!

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