Grazia Announces Victoria Beckham as Global Cover Star Across 14 International Editions
Bauer Media’s Grazia magazine today announces Victoria Beckham as its global cover star.
As part of an exclusive world-wide collaboration, fashion designer Victoria will feature on the cover of Grazia UK’s ‘Luxe Issue’ in addition to 13 of Grazia’s international editions.
Victoria appears on the specially designed Grazia UK newsstand and subscriber issue front covers. The ‘Luxe Issue’, available on UK newsstands on Tuesday 17 May, will include an exclusive interview with Victoria plus a photo-shoot promoting the launch of her new VB Body collection – a line of jersey dresses and separates that are taking the designer back to her bodycon roots.
UK Grazia’s content will be supported by a social media campaign which includes exclusive behind-the-scenes footage from the shoot and interview with Victoria.
Hattie Brett, editor of Grazia UK, commented: “There aren’t many stars who command global attention. But, I’m delighted to be able to have shot and interviewed one of Britain’s most fascinating women Victoria Beckham for our Luxe Issue – and to have collaborated with 14 international editions of Grazia, also featuring the shoot on their covers. We know the Grazia UK audience has long been obsessed with following Victoria’s journey, and so will enjoy seeing exclusive images of the fashion designer as she unveils her new line VB Body and hearing her discuss family, fame and style.”
The 14 Grazia covers across the world featuring Victoria Beckham include: Australia, Bulgaria, China, Croatia, Emirates, Germany, India, Italy, Latam, Mexico, Serbia, Spain, UK and USA. In each of the covers, Victoria is seen wearing VB Body.
– ENDS –
About Bauer Media UK:
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.
About VB Body:
VB Body will be a ‘permanent capsule’ collection to sit alongside the fashion-led seasonal Victoria Beckham ready-to-wear collections. Sizes range from a UK 6 to 18; a colour palette has been chosen to work across a range of skin tones, and prices start at £90. The VB Body collection is available to buy now; victoriabeckham.com
For media enquiries relating to Grazia magazine please contact:
Susie Asbury at Asbury PR
M: 07970 402931
Commercial Communications Manager, UK Publishing, Bauer Media
M: 07718 124791
For media enquiries relating to VB Body please contact:
Caroline Adams or Natalie Bean at Victoria Beckham
M: +44 7880 446 566
M: 07855 947345