Grazia Invests to Grow Digital
Bauer Media has today announced plans to invest in the Grazia digital editorial team in order to drive growth and better serve its audience.
New team members will be added to the Grazia online team to grow traffic and engagement across the site.
Grazia’s website played a key role in the brands’ law-changing Mind the pay Gap campaign and it will continue to arm readers with opinions on key issues and cover the subjects our highly engaged audience is passionate about.
As a result of the decision to increase focus and resource on Grazia, we are proposing to cease publication of The Debrief.
Grazia and The Debrief’s audiences, more than ever, are unified by their outlook and shared interests. Both audiences will now be served by Grazia online, whose breadth, unique voice, fashion authority and coverage of politics and news has a broad appeal amongst women in a rapidly changing social landscape.
Lauren Holleyoake, launch Publisher of The Debrief commented: “We are extremely proud of everything we have achieved over the last four years with The Debrief. With its unapologetically frank, inclusive and feminist tone, The Debrief changed the way brands engage with and speak to their audience online. We created a brand that really “got” our audience and their lives in a way no-one had before.
The multi-award winning brand has delivered genuine change for its readers with “Make Renting Fair”, a campaign that changed the law for those renting property in the UK (the vast majority of The Debrief audience). It also boasts an impressive alumni of hugely talented female writers, editors and creatives, something which gives us immense pride.”
We are proposing to incorporate a key part of what made The Debrief so distinct – the brilliantly talented and instinctive team – into Grazia online going forward.
Grazia’s digital editorial team will consist of six dedicated staff working under Lifestyle digital Editorial Director, Rebecca Holman and in close collaboration with the wider Grazia brand team – under the direction of incoming Editor Hattie Brett, who joins the company on Monday 4th June.
About Bauer Media UK:
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, TV Choice, Take a Break, Bella, Magic and Absolute Radio. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi-channel strategy and a focus on product excellence and audience insight. The result is an exciting array of influential brands, content and talent which provide compelling and engaging advertising opportunities with valuable audiences for UK commercial partners. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.