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29 August 2023

Greatest Hits Radio to launch on FM in East Midlands as Gem Radio goes 100% digital

Gem Radio will continue to be available on DAB digital radio, online and on smart speakers

Greatest Hits Radio is expanding its coverage in the East Midlands by launching on FM in the region on Monday October 2nd. This change will see Gem Radio becoming digital only from the same date.

Both stations will continue to provide local news and information for Nottingham and the East Midlands, including traffic and travel as well as commercial opportunities for local partners.

Gary Stein, Group Programme Director for the Hits Radio Brand Network said “Following Ken Bruce’s arrival at Greatest Hits Radio earlier this year there’s been a huge desire from FM audiences to be able to listen to his show along with the rest of our fantastic programming – evidenced by the station’s latest RAJAR figures. This change means that listeners in the East Midlands can enjoy greater access to the station whilst Gem Radio’s audience can continue to enjoy the station, including the Breakfast show with Jo & Sparky, on DAB digital radio and online.”

Both stations will be available on DAB digital radio, online and via smart speakers, with Greatest Hits Radio East Midlands replacing Gem Radio on 106 from October 2nd.

Meanwhile, Greatest Hits Radio is also launching new local services for Kent and Northern Ireland. The national version of the station is currently available on DAB, however from 4th September it will launch localised versions with local news bulletins and travel. Both areas will continue to enjoy Debbie Mac’s afternoon programme.


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For further press information, please contact:
Beth McDonald, Communications Manager, Bauer Media Audio UK

E: M: 07513 823447

About Bauer Media UK:
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio, and the Hits Radio Brand Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.

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