Heat, the ultimate celebrity and entertainment magazine, is thrilled to unveil an exciting new campaign in collaboration with Surf.

Launching this week, at the heart of the standout partnership is a sensational 6-page SCENTED gatefold (yes, scented!).

Promoting Surf’s brand new Magnifi-Scent Wash laundry detergent, the creative taps into the fast-paced lifestyle of heat’s audience, highlighting its ultra speedy 15-minute wash cycle and the show stopping fragrance that lingers long after. With a cheeky nod to our audience’s love of bold scents and binge worthy reality TV, there was no better media home than heat magazine.

Keep your eyes (and noses) peeled as it is on-sale and available to buy now, and it smells as good as it looks!

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For further press information, please contact:
Jyoti Mand– Communications Manager, Bauer Media UK
jyoti.mand@bauermedia.co.uk

About Bauer Media UK
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Brand Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.