Hits Radio extends its UK network proposition, introducing new programming to five stations
Bauer Media Audio UK has announced plans to introduce further programming from the Hits Radio Brand Network to five of its heritage brands.
CFM, Gem Radio, MFR, Radio Borders and The Wave Swansea will align with the majority of other brands in the network in having a local weekday Breakfast show followed by content from the English or Scottish broadcasting hubs.
In addition to the new network programming, MFR will also be launching a new local Breakfast show, hosted by Jodie McCluskey.
The changes do mean that there are a small number of roles which are under review, with some new roles also being created to support the network.
Gary Stein, Content Director for the Hits Radio Network said, “We are committed to ensuring the future of radio in local markets and these changes will enable the Hits Radio Network to compete for listeners more effectively in a fast-changing audio landscape. Along with these new programmes, listeners will continue to have access to local news content, local information and traffic and travel that is important to them.”
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About Hits Radio Network:
The Hits Radio Network reaches a national audience of 25-44 year olds. It is home to Hits Radio, a brand new national station which plays the biggest hits and the biggest throwbacks. The network is also home to strong heritage brands, including Newcastle’s Metro, Birmingham‘s Free Radio, Liverpool’s Radio City, Glasgow’s Clyde 1 and Edinburgh’s Forth 1.