Hits Radio introduces ‘Hit the Streets’ the UK’s most inclusive socially-distant running club
Hits Radio are aware that the restrictions throughout the COVID-19 pandemic have taken its toll on people’s mental health throughout the last year, where loneliness and isolation have exacerbated. The Department for Digital, Culture, Media and Sport ‘Strategy For Tackling Loneliness’ report stated that “people need local clubs, groups and events, as well as communities of shared interests that cut across geography or background”.
We know that exercise is encouraged within government guidelines and has a positive impact on people’s physical and mental health, so Hits Radio are creating the UK’s most inclusive socially-distant running club, so those who are disengaged can feel part of a supportive and active community.
Across March ‘Hit The Streets’ will be a high impact campaign on Hits Radio Network stations across England. Every weekday 1st – 26th March during Wes Butter & Gemma Atkinson’s drive time show there will be a mixture of positive stories, professional fitness advice from athletes, supportive messages and a non-stop music mix at 6.30pm to get you out running.
This won’t be about the fastest runner but an audio ‘social circle’ where everyone is welcome. You can walk, jog or run, anything that gets the blood pumping. Mel C, Linford Christie OBE, Iwan Thomas MBE, Dr Zoe Williams and Jeff Brazier are among celebrities encouraging listeners to take part.
Wes Butters and Gemma Atkinson said “We’re so excited to be part of this amazing campaign encouraging our listeners to get out and about and get their blood pumping! After such a difficult year it’s really important to take some time to exercise outside in the fresh air and we’ve got just the playlist to get everyone going.”
Mel C recently joined Wes and Gemma on the show yesterday, speaking about the importance of exercise Mel said “It’s something that became so important to me and it’s part of what I call my ‘Tool Kit’. I have struggled with depression and anxiety over the years, as many people do, and for me being able to exercise, with a healthy attitude towards it as well, because you know there was a time in my life when I was obsessively exercising, so like everything, you can take it too far, so it’s just finding what works for you, and without it, I really struggle. And I think through 2020, coming into 2021, it has been more important than ever for me to try and remain motivated to do something.”
This initiative is being produced by Audio Always with funding from the Audio Content Fund.
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About Hits Radio
Hits Radio is an exciting digital radio station for the UK, available on DAB Digital Radio, Freeview, online and via listen apps. Home to The Hits Radio Breakfast Show with Fleur East. The UK Chart Show with Sarah Jane Crawford and The Hits Radio Throwback, Hits Radio is the only national commercial radio station to be broadcast out of Manchester.
Aimed at an audience of 25-44 year olds, Hits Radio is there to connect with listeners that lead busy and chaotic lives, by providing an entertaining and fun escape. Bursting with huge tunes and big personalities, Hits Radio is led by a team of original, authentic presenters who love to surprise and entertain listeners, but above all love music. Featuring a soundtrack of the biggest hits and the biggest throwbacks, Hits Radio is part of the Hits Radio Network.