Holiday Inn Express celebrates major life & live events with new Bauer Media campaign

This Winter, Holiday Inn Express is launching a new campaign that celebrates big and small life moments and the return to live events, partnering with key Bauer Media events across Manchester, Birmingham and London. By rewarding audiences with tickets to shows and accommodation at their hotels, the campaign revolves around helping customers to make memories with friends and family in person.

The campaign will see the IHG Hotels & Resorts chain firstly partner with the Hits Radio Network, sponsoring Hits Live Manchester at the AO Arena on 11^th November and Free Radio Hits Live Birmingham at the Resorts World Arena on 12^th November. This will then be followed by several events at the London Palladium, as Holiday Inn Express will sponsor Planet Rock Presents: Led Zeppelin Symphonic (24^th November), The Magic of Christmas (26^th November), Scala Radio Live (27^th November) and Absolute Radio Live (27^th November), all at the iconic central London venue. As headline sponsor, in addition to giving away tickets live on air, Holiday Inn Express branding will be present at all events and ticketing pages. Branded wrap-up videos from the events will also be posted and boosted on social media.

Presenters across Hits Radio, Magic Radio, Scala Radio, Planet Rock and Absolute Radio will also promote the campaign on air through live reads and drive listeners to head online to a co-branded page, where they can win the last remaining tickets to the six sponsored live events, or a trip away with friends for Life’s other big events.

Matt Batchelor, Group Commercial Director, Bauer Media Advertising said: “Live events and accommodation go hand in hand, so it’s been fantastic to partner with Holiday Inn Express across six of our upcoming events this Winter. We’ve been able to weave Holiday Inn Express seamlessly and authentically throughout all events, directly bringing the brand to thousands of music lovers across the country and creating impact in person, online, and on air.”

Stephanie Atiase, Vice President Global Essentials Collection Brands – Holiday Inn Express, shared: “Whether our customers are travelling to London to see a show at the Palladium, heading to Manchester for a graduation or Birmingham to celebrate a 40^th, Holiday Inn Express is there to enable special memories. Partnering with Bauer Media across their iconic radio brands and events will allow us to reward some lucky audiences and be prominent when audiences are looking for somewhere to stay.”

The campaign was brokered by Mindshare and runs till 11th December 2022.

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For further press information, please contact:

Odelia Yu – Commercial Communications Manager, Bauer Media

E: odelia.yu@bauermedia.co.uk M: 07718124791

About Bauer Media UK:

Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Brand Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.

About Holiday Inn Express:

For travellers on the go, Holiday Inn Express provides more where it matters most – a great night’s sleep with its Restful Recharge program, focused service from genuine people, and the Express Start breakfast included in the rate, all designed to help guests feel more than ready for their day. As the fastest growing brand for IHG Hotels & Resorts, Holiday Inn Express aims to enable real, human connections for guests by providing a simple, smart travel experience. For more information, visit www.holidayinnexpress.com, and connect on Facebook, Twitter, and Instagram.