Ken Bruce searches for the Greatest Love Song in honour of My Big Fat Greek Wedding 3
Greatest Hits Radio’s Ken Bruce has partnered with Universal and Focus Features to promote the release of the highly anticipated My Big Fat Greek Wedding 3. Launching on Monday 4th September, the campaign will count down to the release of the third instalment of the much-loved film franchise on September 8th, enticing listeners to head to their local cinemas on opening weekend.
As well as discussing the film, its key themes and cast, Ken will get audiences in the wedding mood through a segment in his popular mid-morning show called the ‘Greatest Love Songs’. In classic PopMaster fashion, he’ll invite his loyal listeners on air – but instead of a quiz, they’ll be asked to share their unique wedding stories and the song that made it. This could be anything from a track that reminds them of their hilarious first dance disaster or a story of how their wedding cake never turned up – the wilder the better!
From Monday to Thursday, listeners with the funniest stories will win a VIP date night, including an all-expensed dinner and trip to the cinema to watch My Big Fat Greek Wedding 3. On release day, the final giveaway will be an ultimate romantic break for two to Greece.
The campaign comes as the latest RAJAR results showed that the Greatest Hits Radio Network has rocketed to 5.9m listeners a month, with Ken’s new show reaching an incredible 3m listeners in its first few months.
Simon Kilby, MD, Bauer Media Advertising, said: “Having the legendary Ken Bruce a part of our Bauer Media portfolio has been a game changer; we’re now able to offer clients access to one of the country’s most popular radio presenters, utilising his strong trusted relationship with his listeners. With Universal and Focus Features wanting to reach mass audiences and encourage them to get out and back to the cinemas to watch My Big Fat Greek Wedding 3, this couldn’t be a more perfect marriage.”
From writer and director Nia Vardalos, the worldwide phenomenon My Big Fat Greek Wedding is coming back to cinemas with a brand-new adventure. Join the Portokalos family as they travel to a family reunion in Greece for a heartwarming and hilarious trip full of love, twists and turns. Opa! My Big Fat Greek Wedding 3 releases in cinemas on Friday 8th September, book your tickets now.
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Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Brand Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.