KISS and Channel 4 have joined forces for ‘Prize & Seek’, a month-long treasure hunt that has taken listeners across KISS Breakfast, Hollyoaks and social channels in pursuit of one major prize – a trip to Australia.

The partnership continues the long-standing KISS and Channel 4 relationship, bringing together radio, television and social to create one connected audience experience.

The mystery began on KISS Breakfast earlier this month, where presenters Tyler West and Chloe Burrows explored the things people hide, from secrets kept from friends and colleagues to living a double life. The conversation took an unexpected turn when they revealed that they had a huge prize to give away – but that it was hidden, and listeners would need to find it.

Between 21 September and 28 September, KISS Breakfast will build the mystery through editorial content, trails and social storytelling, giving audiences clues as the hunt unfolds.

The next stage of the mystery moves to Channel 4, with audiences challenged to keep their eyes peeled across programming as the search for the hidden prize continues. The hunt will eventually lead to Hollyoaks, where Tyler & Chloe have hidden KISS Breakfast-related clues that listeners will need to find to win the holiday.

The final stage will bring the journey back to KISS Breakfast, where three finalists will take part in a live on-air challenge. One winner will take home the ultimate prize – a trip to Australia.

Simon Kilby, Managing Director, Bauer Media Advertising, said: “Prize & Seek is exactly the kind of partnership we love at KISS – it’s big, unexpected and designed to get people talking. What makes it particularly exciting is we’re creating one story and using the strengths of radio, television and social to make audiences part of it at every step of the way. Every touchpoint gives people another reason to follow the story, get involved and see what happens next.”

Lisa Nash, Director of Brand & Content Marketing at Channel 4 said: “Prize & Seek is a great example of what’s possible when we bring together the strengths of KISS and Channel 4 to create something that audiences can genuinely participate in. By turning the competition into an unfolding story, we’re giving people a reason to move between radio, television and social, with Hollyoaks providing a brilliant and unexpected moment at the heart of the campaign.”

The campaign will be supported by Prize & Seek credits and KISS editorial social content, including behind-the-scenes Hollyoaks material, extending the story beyond the broadcast moments and encouraging audiences to share and engage with the campaign.