KISS & Hits Radio networks partner for special BRIT Awards live show, sponsored by YouTube Music
Bauer Media have announced plans to unite their KISS and Hits Radio networks for a special BRIT Awards live programme. The collaborative show will be the first time that talent across the two networks join together for a programme that will be broadcast simultaneously.
‘Live at the BRITs’ is set to be a 3 hour show broadcast from 7-10pm on the evening of the biggest night for British music, Wednesday 20th February. Hits Radio’s Sarah Jane Crawford and KISS’ new signing Tyler will join to host the programme that will feature interviews with some of the event’s performers and nominees, as well as the biggest tracks from this year’s BRIT nominees. The show is sponsored by YouTube Music, who are the official music app for the 2019 BRIT Awards.
The Hits Radio Network features flagship national radio station, Hits Radio as well as boasting a number of local radio brands including Hallam FM, Metro, Aire, Forth, Clyde, Free and Gem. The show will go out across all stations on the network, as well as across KISS and heat radio. Highlights will also be broadcast on Absolute Radio and featured on heatworld. Broadcasting to over 13.7 million, content from the show will also reach an additional social media audience of more than 7.3 million.
Tickets for the star-studded event are currently up for grabs through on-air competitions across the Hits Radio Network, Absolute Radio, Magic, heat and KISS, so fans have the chance experience the excitement first-hand. On top of this KISS are giving away the once in a lifetime experience to see BRIT Award performers Little Mix in Madrid, whilst on the Hits Radio Network you have the chance to win a trip to Barcelona to see multi-BRIT nominee, George Ezra.
Complementary to the live show, Bauer will also be on the BRITs media run where KISS presenter Swarzy will give music fans a first look as their favourite stars hit the red carpet. Ahead of the event, KISS Breakfast’s Tom & Daisy will present Backstage At the BRITs from 3-7pm, featuring exclusive insights into the glittering showbiz event.
Dee Ford, Group Managing Director Radio said “The BRIT Awards is the biggest night for UK music, and our influential brands KISS and Hits Radio will offer unique access to the exclusive event to millions of listeners. It’s such an exciting time for commercial radio our listeners love the music industry’s artists and our recent acquisitions and launches including Scala Radio and Greatest Hits Radio means Bauer Radio’s offering to brands and listeners alike is stronger than ever.”
The BRIT Awards 2019 with Mastercard, hosted by Jack Whitehall, will take place on 20th February at The O2 Arena in London. Performers include P!nk who will receive the Outstanding Contribution to Music award, plus Little Mix, George Ezra, Jorja Smith, The 1975 and more.
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About Bauer Media UK:
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.