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26 April 2022

KISS partners with the Rio Ferdinand Foundation on new campaign #notboxed

This morning (Tuesday 26th April), KISS Breakfast’s Jordan & Perri announced a new KISS partnership with the Rio Ferdinand Foundation to raise awareness and drive change in the way young people are supported in building their futures.

Together they have launched #notboxed, a campaign featuring a programme of events and opportunities to drive new investment and support from business and government, other decision-makers and people in power.

The campaign follows new insight from a KISS survey of 16-24 year olds* which found that there is a significant knowledge gap in how young people can kickstart their careers. While over three-quarters of young people know or have some idea of what their dream job would be, nearly half are unsure of the process of how to apply or put themselves forward in the field of their choice.

The study echoes recent government figures which showed that 467,000 16-24s in the UK are currently unemployed, and 1 in 9 young people are now not in employment, education, or training.**

The campaign will see KISS shine a light on real stories and amplify the work the Rio Ferdinand Foundation aims to do over the next year.

Rebecca Frank, Content Director for KISS said, “Compounded by the post-Covid landscape, the need to develop skills and gain meaningful employment and social mobility for young people is more urgent than ever. There isn’t one type of person in need here – its everyone. Together with the Rio Ferdinand Foundation, we will work with young people to inform, drive awareness and create real impact.”

KISS Breakfast presenters Jordan and Perri said, “It’s such a fragile time for young people in the UK with the pandemic having shattered already difficult times in finding their next steps in life. We’re proud to stand by Rio’s mission in shining a light on their stories and helping to find solutions.”

Rio Ferdinand said “The Rio Ferdinand Foundation was started to create opportunities for young people and to help them reach their potential in life. We know that young people have talent, aspirations and dreams, but we also know many of them don’t have the support, networks and knowledge to help them achieve their goals. Following the Covid-19 pandemic young people face more challenges than ever in getting into meaningful careers as businesses rebuild, and most of us will see this in our own families and friends.

“This partnership with KISS will give a great platform for young people to tell their own stories, engage with employers to unlock new talent and pathways and to campaign for change in the way we invest in young people for the future. I can’t wait to get started.”

Partners involved in #notboxed already in investing in young people’s skills and future pathways are; Warner Music UK, The Gym Group, The Jockey Club and the Guinness Partnership and their suppliers in the construction industry.

Bauer Media is supporting this campaign through The Bauer Academy, providing training and facilitation for young people.

Find out more at and follow on socials at @riofoundation.


– ENDS –


*Social qualitative survey of 150 recipients.
** Youth unemployment statistics – House of Commons Library (

For further press information on KISS, please contact:
Amelia O’Shea – Head of Communications, Bauer Media Audio UK
M: 07718 489342

Cat Martin – Communications Director, Bauer Media Audio
M: 07932 746 363


For further press information on the Rio Ferdinand Foundation, please contact:


About the Rio Ferdinand Foundation

The Rio Ferdinand Foundation is a youth and community development charity. The Foundation works in the heart of the UK’s most disadvantaged communities, supporting young people (aged 10-25) to tackle the inequalities they face.

They create opportunities and pathways for young people to achieve their potential through sports, media, arts, and education. They empower young people to take control of their lives, become socially mobile, and drive social change in their communities through their work.

Core values;

YOUTH-LED: Young people are the heart of everything we do, inspiring us to evolve and adapt, so we can support them to realise their full potential.

EMPOWERING: Enabling young people to recognise their skills, giving them ownership to achieve their individual goals.

A CONNECTOR: Bringing young people, their communities and our partnership network together, valuing diversity and creating a shared sense of belonging.

RESILIENT: Bouncing back with enthusiasm and fresh solutions, continually learning and taking the time to actively ‘listen’ and respond to the world in which we work.

COURAGEOUS: We are not afraid to do things differently with a ‘can-do’, open, supportive and honest approach.


About KISS

The KISS Network is a national multi-media entertainment brand with 5.1m listeners a week. From the mainstream to what’s new and different, KISS connects with its audience through its multi-platform strategy of delivering content around the music they’re into, and the popular culture they love. 

Playing the freshest beats to old skool and anthems, the network is also home to two breakout standalone digital stations, the UK’s most listened to digital commercial station KISSTORY (Old Skool and Anthems) and KISS Fresh (Non-Stop New Beats), plus the network now offers additional genre specific stations KISS Dance, KISS Jams and KISS Garage which are available online or via the KISS Kube App.


About Bauer Academy:

Bauer Academy is a unique training provider owned by and located inside one of the world’s biggest media businesses, Bauer Media Group. We deliver Apprenticeship training to individuals already working in the media industry to develop their skills as well as young people wishing to gain media specific qualifications on entry to the industry. We are on the Register of Government Approved Apprenticeship Training Providers and deliver courses in a vocational learning style, offering work-based experience throughout.

The Bauer Academy also proudly runs a number community projects in partnership with various other businesses, with grants and funding including the Big Lottery, Princes Trust, European Social Fund and the JPMorgan Chase Foundation. These projects help to create unique training projects for both private and public sector clients.


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