KISS has announced a delicious new partnership with global snacking leader, Mars Wrigley, bringing six of its most recognisable brands to radio and digital audiences across the UK.

The year-long collaboration will see M&M’s, Celebrations, Twix, Extra, Snickers and Maltesers featured across KISS’ full multi-platform network , including the hit weekend radio show The Sunday Roast with Pete Wicks & Olivia Attwood.

This is the first time Mars Wrigley has brought multiple brands together in a single UK partnership of this scale, targeting an audience that is highly engaged with the entertainment, music, and personalities shaping pop culture today. Launched earlier this year, The Sunday Roast has quickly become a weekend favourite. Hosted by long-time friends Pete Wicks and Olivia Attwood, best known from ITV’s Love Island and The Only Way is Essex. The show airs Sundays at 2pm and delivers a feel-good mix of unfiltered conversation and big laughs to distract from the “Sunday scaries”, along with the biggest Dance and R&B tracks that KISS is famous for. With a combined following of over 4 million on Instagram alone, Pete and Olivia’s influence extends well beyond the airwaves.

The new partnership spans KISS‘ full multi-platform offering including branded sponsorship and trails across KISS and KISSTORY and the Sunday Roast, social integration, and a strong presence on KISS’ website and platforms, helping Mars Wrigley connect with a valuable and culturally relevant UK audience.

Rebecca Frank, Content Director, KISS, said: “After a Sunday Roast, you always want something sweet – so it’s a real treat to welcome Mars as our partner. With Pete and Olivia’s unique chemistry, this partnership is the perfect way to make some of Mars’ most-loved brands ‘taste even better together and bring them into everyday life.”  

Laura Boothroyd, Media Director UKI at Mars Wrigley added: “This partnership is all about reaching the right people in the right environment. By tapping into KISS’ multi-platform offering, we can keep our brands front-of-mind with an audience that shares our passion for entertainment and culture.” 

The partnership was brokered by EssenceMediacom and runs from June 2025 to June 2026.

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For further press information, please contact:     

Mel Webb – Communications Manager, Bauer Media Audio UK
E: melanie.webb@bauermedia.co.uk M: 07851113879
Amelia O’Shea – Head of Communications, Bauer Media Audio UK
E: amelia.oshea@bauermedia.co.uk M: 07531949693

About KISS:  

KISS plays The Biggest Dance and R&B and is home to KISS Breakfast with Jordan Banjo & Perri Kiely in the mornings, Marvin Humes and Tyler West in the afternoons, plus hosts the most credible DJs on the scene including Majestic, Mark Knight and DJ Q. The network also houses DAB+ stations; KISSTORY (Non StopOld Skool & Anthems), KISSTORY R&B (Non Stop R&B Old Skool & Anthems), KISS XTRA (Black Music & Culture) and KISS Dance (The Biggest Dance Anthems), plus a suite of genre based stations available on the Rayo app.  From on-air radio, your social timelines, YouTube, TikTok or live events, KISS always brings the best vibes and energy!  Looking for KISS?  It’s available via your Smart Speaker (“Play KISS”), on DAB radio, at PLAYKISS.COM, via the Rayo app or @PLAYKISSUK on socials.

About Bauer Media Group:  

We are a media business focused on creating content that matters to millions of people across Europe. Our offer covers print and online publishing, audio broadcasting and entertainment, Out of Home advertising, and investments in other media related sectors. We are one of Europe’s largest Publishers, with almost 500 million copies sold each year. From women’s and celebrities’ magazines and TV listings to food and special interest, we own some of Europe’s most popular digital and print publishing brands. Our Audio business operates more than 150 radio and podcast brands, reaching over 61 million listeners every week. Bauer Media Outdoor is one of Europe’s leading Out of Home advertising businesses, with more than 100,000 advertising panels. Family-owned in the 5th generation, Bauer Media focuses on the long-term with a consumer first mindset. Our workforce of over 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives. For more information go to www.bauermedia.com.

About MARS: 

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. The company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, GALAXY®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 115,000 Associates to create value for all its partners and deliver growth they are proud of every day.