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Laura Anne Jones MS joins Bauer Media’s Where’s Your Head At? campaign as its newest Ambassador

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16 September 2021

Laura Anne Jones MS, Member of the Welsh Parliament and Shadow Minister for Education in Wales, has been announced as an Ambassador for the ‘Where’s Your Head At?’ campaign.

The campaign, launched in 2018 by Bauer Media UK, Mental Health First Aid England and Natasha Devon MBE, wants to see parity between Mental Health and Physical Health within the workplace.

Laura commented, “I was absolutely delighted to accept the kind invitation to become an Ambassador for the ‘Where’s Your Head At’ Campaign, a brilliant campaign that aims to increase the importance and raise the profile of the importance of mental health first aid and educate in its importance. I am really looking forward to working with the team, to emulate their work in England, and on the back of the success of Dean Russell MP’s Bill in the UK Parliament.”

“It’s so important that Mental Heath First Aiders across all parts of our society, easily accessible in all communities. The importance for which, has now become even more apparent throughout this pandemic. There is a lot support and enthusiasm for this campaign from those I’ve spoken to already, and it’s great to be part of something that will literally change lives and save lives. I will be striving, alongside my colleague James Evans MS Shadow Minister for Mental Health, to bring a law forward here in Wales to ensure that ‘Mental Health First Aid Training’ forms an integral part of all recognised First Aid Training’ in workplaces and beyond.”

James Evans MS, Shadow Minister for Mental Health, added: “These proposals would be a really positive step forward for Wales.”

Lucie Cave, Chief Content Officer, Bauer Media said: “We are so pleased to have Laura on board to help us in reaching our goal in making mental health a priority at work. With over 214,000 signatures on our petition to make it compulsory to have a mental first aider in the workplace and with mental health issues exacerbating during the pandemic, it’s more vital than ever that we continue to work together and drive change.”

Find more information about the campaign at


– ENDS –


For further press information, please contact:

Odelia Yu – Senior Commercial Communications Executive, Bauer Media

E: M: 07718124791 

About Bauer Media UK:

Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Brand Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.

About Where’s Your Head At?: 

Bauer Media launched ‘Where’s Your Head At’ in May 2018 with Natasha Devon MBE. It’s a national campaign to get workplaces to give parity to physical and mental health – over 214K signed a petition that made businesses and government sit up and listen (and resulted in a change to the workplace Mental Health guidelines). For more information go to  

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