BRIDGET JONES RADIO is available now on Rayo, online and on smart speakers

Bridget Jones: Mad About the Boy is in cinemas now

This February, to celebrate the release of new the Bridget Jones film, Bridget Jones: Mad About the Boy, Bauer Media introduces Bridget Jones Radio, a brand-new pop-up station dedicated to the beloved romantic comedy heroine and franchise. Powered by Magic Radio and the Hits Radio Network, the station is available now on Rayo, online and on smart speakers.

Bridget Jones: Mad About the Boy, the new Working Title film from Universal Pictures, StudioCanal and Miramax, is in cinemas now.

With Bridget Jones Radio, which will air throughout February, listeners can expect 24-hour programming filled with music and interviews with the cast, hosted by Magic Radio’s Harriet Scott and Kat Shoob and Hits Radio Breakfast duo Fleur East and James Barr. Fully embracing Bridget’s state of mind, they’ll air unfiltered conversations, share their Bridget Jones moments, celebrate the power of friendship and provide the perfect playlist to accompany life’s ups and downs.

The pop-up station is part of a multi-brand and phased campaign with Universal Pictures to provide Bridget Jones fans with exciting new ways to celebrate the release of the new chapter in the beloved blockbuster franchise. In addition to ads and live-reads on Magic Radio and the Hits Radio Network driving listeners to tune in to the pop-up, the campaign will also include a Magic Breakfast promotion celebrating the UK’s best Bridget moments, takeover days on Galentine’s Day, sponsorship of Magic’s Perfect Playlist and social activity to scout for the best Bridget-inspired dating stories.

Simon Kilby, Managing Director, Bauer Media Advertising said: “The launch of our digital platform Rayo and the flexibility of audio means that we can create fun and innovative campaigns like pop-up stations. Bridget Jones is such an iconic franchise with a nostalgic soundtrack – partnering with Universal Pictures to produce a pop-up was a no-brainer, sure to get listeners in the mood and excited to rush to their nearest cinema.”

Erika Lewington, Marketing Director, Universal Pictures UK, added: “From Chaka Khan to Geri Halliwell, the Bridget Jones soundtracks are almost as memorable as Bridget’s one-liners. We’re so excited to work with Bauer Media to launch a station solely dedicated to the film franchise, sure to excite fans and make them even more eager to experience Bridget Jones: Mad About The Boy in cinemas”.

ENDS

Notes to editors:

Bridget Jones: Mad About the Boy

Release date: Thursday 13th January

Two-time Academy Award® winner Renée Zellweger returns to the role that established a romantic-comedy heroine for the ages, a woman whose inimitable approach to life and love redefined an entire film genre.

Bridget Jones first legged it onto bookshelves in Helen Fielding’s literary phenomenon Bridget Jones’s Diary, which became a global bestseller and a blockbuster film. As a single career woman living in London, Bridget Jones not only introduced the world to her romantic adventures, but added “Singletons,” “Smug Marrieds” and “f—wittage” into the global lexicon. Bridget’s ability to triumph despite adversity led her to finally marry top lawyer Mark Darcy (Academy Award® winner Colin Firth) and to become the mother of their baby boy. Happiness at last.

But in Bridget Jones: Mad About the Boy, Bridget is alone once again, widowed four years ago, when Mark was killed on a humanitarian mission in the Sudan. She’s now a single mother to 10-year-old Billy (Casper Knopf, Halo) and 6-year-old Mabel (newcomer Mila Jankovic), and is stuck in a state of emotional limbo, raising her children with help from her loyal friends, including her former lover, Daniel Cleaver (Hugh Grant).

Pressured by her Urban Family —Shazzer (Sally Phillips; Smack the Pony, Veep), Jude (Shirley Henderson; See How they Run, Harry Potter and the Goblet of Fire) and Tom (James Callis, Slow Horses, Blood & Treasure), her work colleague Miranda (Sarah Solemani; Barry, Bad Education), her former editor Richard Finch (Neil Pearson; Silent Witness, Waterloo Road) and her gynecologist Dr. Rawlings (Oscar® winner Emma Thompson) — to forge a new path toward life and love, Bridget goes back to work and even tries out the dating apps, where she’s soon pursued by a dreamy and enthusiastic younger man (Leo Woodall; One Day, White Lotus).

Now juggling work, home and romance, Bridget grapples with the judgment of the perfect mums at school, worries about Billy as he struggles with the absence of his father, and engages in a series of awkward interactions with her son’s rational-to-a-fault science teacher (Oscar® nominee Chiwetel Ejiofor; 12 Years a Slave, Children of Men).

The returning cast includes Oscar® winner Jim Broadbent (Paddington films, Iris) and BAFTA winner Gemma Jones (Wicked Little Letters, Sense & Sensibility) as Bridget’s parents. New cast members include Leila Farzad (The Marvels, I Hate Suzie), Josette Simon (Wonder Woman, Pokémon: Detective Pikachu) and Nico Parker (The Last of Us, upcoming How to Train Your Dragon).

Based on the novel by Helen Fielding, Bridget Jones: Mad About the Boy is directed by acclaimed filmmaker Michael Morris (To Leslie, Better Call Saul), from a screenplay by BAFTA nominee Helen Fielding and Oscar® nominee Dan Mazer (I Give It a Year, Bridget Jones’s Baby) and Emmy winner Abi Morgan (The Iron Lady, Eric).

From Working Title, which has produced all of the Bridget Jones movies, the film is produced by Tim Bevan and Eric Fellner, whose credits, among many others, include Notting Hill, Fargo, Love Actually, Ticket to Paradise, Les Misérables and The Substance.  Working Title films have earned 14 Academy Awards® and 10 Best Picture nominations. Bridget Jones: Mad About the Boy is also produced by Jo Wallett (Wicked Little Letters, Catherine Called Birdy, Emma). The film is executive produced by Helen Fielding and Renée Zellweger.

Official Trailer: https://www.youtube.com/watch?v=fc5zbSCgudA

For further information regarding the film, please contact:

Universal Pictures UK