4 March 2022
Across March Magic Radio are launching Magic’s Menopause Month. Championed by Magic Radio Presenter Emma B, the station will be airing a variety of features, real life case studies and interviews with real women and celebrity hosts, with each week focusing on a different part of menopause.
The campaign is supported by new research from Bauer which looked at the awareness of menopause, how it is perceived and personal experiences as well as outsiders’ perceptions, knowledge and experience of it.
Shockingly the research found women are still very in the dark about the changes they will go through whilst experiencing menopause, with around only 53% a little aware of the effect it could have. 72% of women still feel there is a culture of silence around menopause and nearly 70% feel more information around managing their symptoms should be available. Sadly only 23% of women felt supported by their GP during this time and only 52% had access to a GP with a special interest in women’s health.
The research will be discussed in full during the hour-long launch show on Sunday 6th March at 6pm which will be hosted by Emma B with guest Dr Zoe Williams. The show will also look ahead to what’s coming up over the next four weeks.
Following the launch of the campaign there will then be four weeks of daily audio packages (Monday to Friday 2:30pm in Emma B’s show) with each week having a particular focus on a different area around menopause.
7th – 11th March – Dr Zoe Williams will focus on physical health and diagnosis, looking at the medical support available, how to find the right treatment options and how to speak to your doctor.
14th – 18th March – Michelle Ackerley and her mum will look at family and relationships, how menopause can impact the loved ones around you, your family life and how existing relationships can change during this time.
21st – 25th March – Louise Minchin discusses menopause and the workplace looking at the realities of managing the menopause at work, how workplaces can support women during this time and why there has been a history of women reaching the menopause age and being sidelined at work.
28th – 1st April – Penny Smith chats about mental health and the power of community, looking at issues like how menopause is often misdiagnosed as depression, tips on managing the mental health impact and the benefit of building a community of women around you.
The campaign will come to a close with a final two-hour show on Sunday 3rd April at 5pm, where Emma B will feature more from our real women and take time with our celebrity guests to reflect on what they’ve learnt as part of the campaign.
Magic’s Menopause Month follows on from the stations F Word programme which aimed to raise awareness and kick start honest and open conversations about (in)fertility, as well as the series ‘Our Love’ broadcast last year which shone a light on human connection, with multicultural relationships taking centre stage.
Magic Radio presenter Emma B said “It has been great to be able to work on this campaign. When I started going through Menopause myself, I found that when I talked about it on my social media the response, I had was so supportive. Women want to talk about menopause in an open and positive way and I hope these programmes can shine a light on the topic, help remove some of the attached stigma and help anybody experiencing menopause.”
The programme is made possible thanks to the Audio Content Fund.
For more information on the campaign head to Magic.co.uk
For further press information, please contact:
Amelia O’Shea – Head of Communications, Bauer Media Audio UK
M: 07718 489342
Cat Martin – Communications Director, Bauer Media Audio
M: 07932 746 363
About Magic Radio Network
Magic Radio entertains listeners across the UK on Digital Radio, with the perfect mix of music and entertainment to lift your day. Home to Magic Breakfast with Ronan Keating and Harriet Scott, the station is also host to sell-out events including Magic at the Musicals and the Magic of Christmas.
You can listen to Magic Radio in London on 105.4FM and nationally via the Magic App, at magic.co.uk, on Sky Channel 0180, Freeview Channel 715, Virgin Media 928 and as a music TV channel on The Box Plus Network.
The Magic Radio Network, with a total reach of 4.2million, includes digital stations, Mellow Magic playing timeless relaxing classics, and Magic Chilled creating a contemporary music escape featuring Pop & R&B, from the 90s to Now. A host of presenters including West End favourites, Ruthie Henshall and Jonathan Bailey can be found playing the best from stage and screen on Magic at the Musicals, while Magic Soul plays the best of Soul and Motown, with singer Lemar on Weekend Breakfast and new station Magic Radio at the Movies. All these services are available on DAB Digital Radio, online and via mobile apps.
To find out more about the Magic Radio Network’s different stations, music, events and presenters, head to www.magic.co.uk