Magnetic, the marketing agency for consumer magazines, last night announced the winners from its annual Spotlight awards showcase. The awards shine a light on some of the most creative, effective and collaborative advertising campaigns featured in magazine media from 2017.

The Multi-Platform Delivery of the Year went to National Lottery scratch card seller Camelot and its agency The Story Lab (part of Vizeum) for the ‘Laing’s Lucky Streak’ campaign it ran throughout November through an exclusive partnership with Bauer Media’s heat magazine, backed by national TV, digital and outdoor ads. 

Working in partnership with representatives from Bauer Media, Dennis, Haymarket, Hearst, Immediate Media, TI Media and Shortlist, the event is designed to inspire agencies and advertisers by highlighting some of the work that best demonstrates what is possible with magazine media. In particular the awards recognise the agencies and advertisers whose work demonstrates the ability to create meaningful conversations and achieve stand out results and engagement metrics.

The awards took place on Thursday 14^th June at Soho’s Vinyl Factory, which was transformed into a creative showcase displaying work in an interactive exhibition. In addition Sue Todd, CEO of Magnetic, and Claire Beale, global editor-in-chief of Campaign discussed the merits of the campaigns and the effectiveness of magazine media.

Magnetic’s Spotlight breaks down the winning campaigns into seven distinct categories, including the best of Branded Content, the best use of Digital and other sections celebrating Multi-Platform Campaigns, Newcomers and the Client of the Year.

The awards were judged by: Lotte Jeffs (Creative Director at Ogilvy & Mather), Mike Florence (CSO at PHD Media), Claire Beale (Global Editor-in-Chief at Campaign), Sue Todd (CEO at Magnetic), Dino Myers-Lamptey (MD MullenLowe Mediahub), Steve Goodman (MD of Print Trading at Group M) and Andrew Roscoe (Head of Brand at Very.co.uk). 

Sue Todd, CEO, Magnetic said: “Each of the campaigns nominated for Spotlight awards illustrate how powerful advertising can be when brands are able to access an engaged audience in a relevant and trusted context. Importantly, the awards focus on results – highlighting the value of the magazine advertising environment for not only long term brand building, but short term returns. As a media, we can now offer brands more opportunities than ever to showcase creativity and engage audiences with content and partnerships of the highest quality.”

 

The winners of the 2018 Spotlight awards are:

Branded Content of the Year:

 

Winner

Client Name: Smart Energy GB

Agency: PHD Media

Campaign name: THE POWER OF 10p

 

Shortlist

Client Name: Nissan Juke Envy

Agency: MGOMD

Campaign name: Nissan x Stylist Partnership

 

Client Name: Camelot

Agency: The Story Lab (Vizeum)

Campaign name: Laing’s Lucky Streak

 

Client Name: Very

Agency: Vizeum

Campaign name: FASHION FREESTYLE

 

Client Name: Now TV

Agency: MediaCom

Campaign name: Now TV

 

Best use of Digital:

 

Winner

Client Name: Sleek MakeUP

Agency: MediaCom

Campaign name: My Face, My Rules

 

Shortlist

Client Name: FSCS

Agency: Aegis Leeds

Campaign name: Help Your Future Self

 

Client Name: Birds Eye

Agency: CLIENT DIRECT

Campaign name: Petit Pois

 

 

Client Name: Renault Vans

Agency: MGOMD

Campaign name: Renault Pro+, Powering Your Business

 

Client Name: GLAMGLOW

Agency: MGOMD

Campaign name: Start The Night Right

 

Best use of Live:

 

Winner

Client Name: LG

Agency: CLIENT DIRECT

Campaign name: LG’s ‘The Art of Essence’ at Esquire Towhnouse

 

Shortlist

Client Name: Neutrogena

Agency: UM

Campaign name: Future Shapers

 

Client Name: VO5

Agency: Mindshare

Campaign name: VO5 NME Awards 2018

 

Multi-platform Delivery of the Year:

 

Winner

Client Name: Camelot

Agency: The Story Lab (Vizeum)

Campaign name: Camelot Scratchcards X Bauer Media – Laing’s Lucky Streak

 

Shortlist

Client Name: Clinique

Agency: MGOMD

Campaign name: Clinique x Women’s Health: Moisture Surge

 

Client Name: A&E Networks

Agency: Havas

Campaign name: Britian’s Next Top Model

 

Client Name: Nissan Juke Envy

Agency: MGOMD

Campaign name: Nissan x Stylist Partnership

 

Client Name: Danone UK

Agency: Wavemaker

Campaign name: Oykos Island Escape

 

Client Name: Paramount Pictures

Agency: Wavemaker

Campaign name: Downsizing

 

New Magazine Advertiser of the Year

 

Winner

Client Name: Pearl Drops

Agency: Wavemaker

Campaign name: LOOK.LAUGH.LIVE

 

Shortlist

Client Name: GlamGlow

Agency: MGOMD

Campaign name: Start The Night Right

 

Client Name: Rowse Honey

Agency: UM

Campaign name: The Three Bears

 

Best use of Print

 

Winner

Client Name: Paramount Pictures

Agency: Wavemaker

Campaign name: Downsizing

 

Shortlist

Client Name: Camelot

Agency: The Story Lab (Vizeum)

Campaign name: Laing’s Lucky Streak

 

Client Name: S

Agency: Wavemaker

Campaign name: LOOK.LAUGH.LIVE.

 

Client Name: Smart Energy GB

Agency: PHD

Campaign name: Switching on an offline audience

 

Client of the Year:

 

Smart Energy GB

 

 

-ENDS-

For the enquiries, please contact:

Cat Martin – Bauer Media Communications Director

T: 0207 432 3317 M: 07932 746 363

 

Anna Fireman/Rory Leader (Magnetic)

0203 301 5353/07969386674

 

About Magnetic

Magnetic is the marketing agency for consumer magazine media in the UK. They exist to help advertisers get the very best return from the rich engagement opportunities offered by multi-channel magazine brands. Their goal is to better understand and promote the changing role that their stakeholder’s brands and channels play in consumers’ lives, and how this shapes delivery of effective marketing solutions for advertisers. They invest in insight, events and creative collaborations to further these goals. They believe in the continuing power and vitality of magazine brands, and are happy to engage in any conversation or share any ideas that help the media, advertising and marketing community benefit from these unique environments and opportunities

About Bauer Media

Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Network. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi-channel strategy and a focus on product excellence and audience insight.  The result is an exciting array of influential brands, content and talent which provide compelling and engaging advertising opportunities with valuable audiences for UK commercial partners.  Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.