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19 August 2021

Marathon Effort is Motivated by Cool FM

An innovative spin-off station which aims to inspire, motivate, and support the thousands of fitness fans and fundraisers who are preparing for this year’s Deep RiverRock Belfast City Marathon, has been launched by Cool FM.

“Cool Workout” is a new online radio service running for the six-week period up to Marathon Day (Sunday 3 October).

Offering upbeat, high tempo hits, the pop-up station is an important first for Cool FM which has been a long-time supporter of Belfast City Marathon.

Participation in the 2021 event has reached an all-time high, with all 5500 places on the full 26-mile course fully allocated and limited spaces left on the Team Relay, 8 Mile Walk and Fun Run events.

Designed to be a motivating force for those on the six-week countdown to their marathon goal, Cool Workout is available online, via the Cool FM app, or through smart speakers.

Highlighting the final entry deadline of 27th August, Claire O’Neill, Events Manager for Deep River Rock Belfast City Marathon said: “The Cool Workout app is an exciting development and, as it is totally bespoke to our event, it will be a great motivational force for all our participants, volunteers and supporters as they countdown to race day on Sunday 3 October.”

David Tighe, Managing Director of Bauer Media/Cool FM added: “Our pop-up station brings a new dimension to our partnership with Belfast City Marathon, offering the soundtrack to a healthy training regime. We’re delighted to provide easy access to the music and tips which will help the people of Northern Ireland keep fit, active and motivated on the final stage of their marathon journey.”


– ENDS –


For further information:

Claire Bonner, Morrow Communications Tel: 07768 790238

Caption: Claire O’Neill, Event Manager of Deep RiverRock Belfast City Marathon joins Cool FM’s Breakfast team – Paulo Ross, Pete Snodden and Rebecca McKinney – who are fully behind the Cool Workout and are gearing up to welcome all Marathon participants to the starting line at Stormont Estate on Sunday 3 October.

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