MOJO launches new digital membership for music obsessives
Bauer Media music magazine MOJO has launched a new digital audience membership model, providing loyal subscribers with more exclusive content and multimedia experiences across their digital devices.
Members of the subscription will be able to immerse themselves in the brand through their laptops, phones and tablets, exploring dynamic and interactive content such as exclusive members-only articles, archive content, early-access and first-reads.
Sam Gallimore, Chief Customer Officer said, “We have successfully moved the MOJO business model away from just the traditional print subscription proposition to now providing a membership model that gives the audience expert content on any device, engaging experiences, and relevant services to get the most out of their music passion. It’s great to see this investment in MOJO and the opportunity to grow further our overseas footprint. This is the key for long term growth!”
Helen Morris, Group Managing Director, Premium, Mass, Celebrity & Entertainment, added: “This new digital subscription package – plus the recent launch of the MOJO Record Club podcast – means we now have even more ways to talk to MOJO’s loyal fans and expanding audience of music obsessives. We’ve never been more connected with our audience and are excited to continue to develop and innovate to provide our readers with the best experiences, both on and off the page.”
The new digital membership costs £4.99 a month, with a month trial for 99p, available here.
– ENDS –
For further press information, please contact:
Odelia Yu – Commercial Communications Manager, Bauer Media
E: firstname.lastname@example.org M: 07718124791
About Bauer Media UK:
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Brand Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.