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31 January 2023

On the Beach and Magic Radio Breakfast launch Airport Lounge Olympics

Ronan Keating and Harriet Scott hosted live from Gatwick Airport

Magic Radio and On the Beach recently launched the inaugural ‘Airport Lounge Olympics’, seeing five couples battle it out in a series of live games that were also broadcast on air to win a free all-inclusive holiday to Mexico. As a part of On the Beach’s year-long sponsorship of the Magic Radio Breakfast show – secured by media agency, Goodstuff – Ronan Keating and Harriet Scott presented their morning radio slot live from Gatwick Airport’s ‘My Lounge’ to host the games.

Shining a light on On the Beach’s free lounge offering to anyone that books a four-star or above holiday, the ‘Airport Lounge Olympics’ comprised of airport-themed games such as ‘Suitcase Shuffle’, ‘Security Line 100m’, ‘Spot the Pilot’ and ‘Breakfast Buffet’. With losing couples getting knocked out each round, the final saw the remaining two couples go head-to-head to take turns in picking boarding passes until someone picked the lucky winning ticket to Mexico. None of the contestants left empty-handed, however – thanks to On the Beach, the other four couples were surprised with a holiday to Tenerife.

Simon Kilby, MD, Bauer Media Advertising said: “Partnering with clients like On the Beach on year-long campaigns allows us to build trust, understand each other’s brands more and action more creative ideas such as outside broadcasts. It was brilliant to see Ronan, Harriet, Eloise and On the Beach at Gatwick, bringing the on-air campaign to life and right to their audiences.”

Zoe Harris, chief customer officer at On the Beach said: “Navigating an airport often feels like you’re taking part in an Olympics. Booking with On the Beach however means you can benefit from our free fast track airport security and free airport lounge access on summer 2023 package holidays, making for a stress free pre-holiday experience. Seeing Ronan and Harriet surprise all of the competition hopefuls with a holiday was fantastic, we hope they all have a fantastic break and a more relaxing airport experience by taking advantage of our perks!”

On the Beach sponsors Magic Radio Breakfast, on air every Monday-Friday from 6-10am.

 

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For further information, please contact:

Odelia Yu – Commercial Communications Manager, Bauer Media

E: odelia.yu@bauermedia.co.uk

About Bauer Media UK:

Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, Closer, KISS, Grazia, Empire, Magic Radio, Absolute Radio and the Hits Radio Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.

About On the Beach:

Founded in 2004 and listed on the London Stock Exchange in 2015, On the Beach is one of the UK’s leading beach holiday specialists. With more than 60 million website visitors every year, over seven million customers have found, booked and enjoyed their perfect On the Beach holiday.

About Goodstuff:

Goodstuff is one of the UK’s leading media planning and buying agencies and currently holds Campaign’s Media Agency of the Year title. Established in 2004 as a pure communications and creative media agency, incubated by Virgin, the agency had seven successful years before scaling the business through the addition of media buying. Continuing its growth, Goodstuff was acquired by marketing and digital insights company, The Stagwell Group, adding world-class breadth and depth of data, digital, and marketing technology services to its offering. Goodstuff is consistently ranked in Campaign’s “Campaign Best Places to Work” and continues to champion invention and entrepreneurialism in media.

Goodstuff.co.uk

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