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20 September 2018

Parkers New Car Awards 2019 Announced

Awards based on car buyers’ purchasing habits

Volkswagen I.D Neo voted 2019’s People Choice Award as voted for by Parkers readers

Ford Fiesta ST awarded Car of the Year 2019

Images of winning cars available here:

Parkers – the definitive resource for car buyers in the U.K. – has today (20th September) unveiled the winners of the Parkers New Car Awards 2019 in partnership with Absolute Radio and, revealing the Volkswagen I.D Neo as winner of brand new category: the People’s Choice Award and the trailblazing Ford Fiesta ST as Car of the Year.

The new People’s Choice Award asked consumers to choose their favourite electric car arriving on the market – placing readers at the heart of the most prevalent topic in the automotive industry today: is the future of cars electric?

Over 8,500 people had their say in the vote choosing from an exciting shortlist of electric/plug-in cars, ranging from a Porsche Taycan to an Audi E-Tron, with readers ultimately deciding upon Volkswagen’s innovative I.D. Neo as the winner. The first family car engineered for plug-in from the ground up has impressed readers with its class-leading range and usability.

The coveted Car of the Year award went to the Ford Fiesta ST: a car that combines playful, pin-sharp handling with strong and accessible performance, five-door practicality, impressive finance deals and low running costs – comfortably convincing experts on their decision this year.

Keith Adams, Editor, said: ‘We’re committed to providing impartial and trusted advice to car buyers and are proud to unveil our winners decided through unrivalled editorial expertise and in-depth user analysis from What an exciting winner we have with the Ford Fiesta ST for Car of the Year, which is not only brilliant to drive, but also a great-value performance car for those on budget.

‘Parkers is at the forefront of the electric car revolution, and in opening up the People’s Choice award to our users is a way of telling us what consumers want. It doesn’t surprise us that the Volkswagen I.D. Neo won the popularity vote for the most exciting electric car of 2019 – it has the potential to be a true game changer. 

Now in its second year, the Parkers New Car Awards 2019 continues to reflect the views of Britain’s car-buying public, with winners decided by the purchasing habits of the website’s 2.8+ million users* actively involved in the buying process – cementing Parker’s position as the most trusted resource for car buyers in the U.K.

The winning cars have been tested rigorously by the team, which judged them on a combination of cost per month, value, quality, excellence and fitness for purpose. The Parkers New Car of the Year 2019 was chosen from the category winners, and is the car the team felt is the most compelling new vehicle consumers can currently buy.

Further categories added this year to reflect the buying habits of users were: Best off-roader and Best tow car, along with invaluable insight into the secondhand market from Parkers Cars for Sale introducing of the Used Car of the Year award.

Find out more about the winning cars at



Full list of winners:

  1. Best First Car

SEAT Ibiza 

  1. Best Luxury Car

Mercedes-Benz S-Class

  1. Best Seven Seater

Hyundai Santa Fe 

  1. Best Large Family Car

Volvo V60

  1. Best Eco Car

Hyundai Kona Electric 

  1. Best Small Family Car

Ford Focus

  1. Best Car for Sun-Seekers

Audi A5 Convertible

  1. Best Car for Thrill-Seekers

Ford Fiesta ST

  1. Best Company Car

Mercedes-Benz C-Class

  1. Best Van:

Volkswagen Crafter

  1. Best Pickup

Mitsubishi L200 

  1. Best Off-Roader

Dacia Duster

  1. Best Tow Car

Volkswagen Touareg 

  1. Car of the Year

Ford Fiesta ST

  1. Best New Car Finance


  1. Best Safety

Waze Integration

  1. Used Car of the Year

Ford Fiesta (2009-2017)

  1. People’s Choice Award

Volkswagen I.D Neo

  1. Best Tech

BMW induction charging 

EDITOR’S NOTES is one of the UK’s largest consumer motoring websites, drawing 2.8+ million users a month who consume our expert car reviews, buying tools, valuations, advice, features and cars for sale (GA, August 2018). For further information, visit or please contact Keith Adams or Tim Pollard on the numbers above

*Based on Google Analytics data, August 2018: 2,830,833 users, with a total of 19,502,615 page views.

For further press information please contact:

Sian Collins, Communications Executive, Bauer Media


T: 07718124791


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