KISS has officially entered a new era and it’s more mischievous, more raucous and more connected than ever.

Bauer Media Audio UK has today unveiled a major rebrand for the station, setting the stage for serious growth across audio, social and beyond. This isn’t just a refresh; it’s serving a new look and feel, designed for how people live, listen and scroll today.

Built on 40 years of culture, the new look KISS is sharper, faster and fully in tune with its audience. At its core? Music, Mood, Audience and Content spanning Dance and R&B, feel-good energy and original entertainment that cuts through across every platform.

From your feed to the airwaves, KISS is showing up differently with a stronger, more consistent – maybe a little bit more mischievous? – identity, with a voice that’s impossible to ignore.

And this is just the beginning of Team KISS officially banning the bland.

KISS is doubling down on social and digital, tapping into the moments that matter across music, entertainment, sport, gaming, fashion and beauty. And in the process creating new ways for audiences (and brands) to be part of the culture, not just watch it.

Developed in partnership with branding and design agency NOT Wieden+Kennedy London, the new look is rolling out now across broadcast, social, events and marketing – including a bold new OOH campaign – with a phased, multi-platform launch.

Anne-Marie Lavan, Chief Marketing Officer at Bauer Media Audio UK, said: “KISS has always had a strong connection with young audiences, and this rebrand is about taking that to the next level. We’re creating something more distinctive, more consistent, and fully in tune with how people engage with media today. It’s an incredibly exciting time for KISS – and this new look and feel is just the start!”