The 12-month sponsorship will highlight Samsung’s upcoming product launches throughout the year

Samsung has become the official sponsor of the Magic Radio Breakfast Show. Running till next July, listeners of the much-loved show hosted by Ronan Keating and Harriet Scott will hear all about the newest Samsung smartphones, earbuds, smartwatches, tablets and laptops. Whilst the consumer electronics company has worked with Bauer Media in recent years on radio promotions, this sponsorship marks Samsung’s first ever year-long radio partnership.

Booked by Starcom, Samsung’s media agency, the partnership will include bursts of activity in addition to the ongoing sponsorship of the Monday to Friday 6-10am show. The partnership kicks off alongside– Samsung’s latest line up of new innovative devices, the Galaxy Z Flip5, Galaxy Z Flip5, Galaxy Watch6 and Galaxy Tab S9 Series. The campaign will peak at key launch times to promote new products and give loyal listeners the opportunity to win the latest Samsung tech.

To support the radio activity, the campaign will also include targeted digital audio ads booked through Octave Audio and advertorials in iconic Bauer magazine Grazia.

Annika Bizon, Marketing and Omnichannel Director, Samsung UK said: “Our mantra at Samsung is to always put the consumer at the heart of everything we do – ensuring we bring the right product, to the right audience via the right channel. Today I am thrilled to announce a brand new partnership with Samsung as the headline sponsor for the Magic Radio Breakfast Show. This extraordinary platform will allow us to tailor both our bespoke creative and message across our portfolio – including the recently launched Samsung Galaxy Flip5 – with Ronan Keating and Harriet Scott delivering incredible, lasting engagement with their loyal listeners.”

Simon Kilby, MD, Bauer Media Advertising said: “It’s a testament to the fantastic work our teams have done in previous years to see our campaign bursts for Samsung’s phone launches turn into a 12-month sponsorship. As a long-term partnership, we’ll be able to learn even more about Samsung and how our brands can work together best to reach their objectives; from raising awareness of their newest products to connecting Samsung with mass audiences across the country.”

Sophie Barr, Managing Partner, Starcom added: “We are incredibly excited about Samsung’s first ever year-round sponsorship, and in particular, partnering with the Magic Radio Breakfast show. The content will creatively engage an important demographic for the brand, playing a pivotal role around the launch of new ecosystem products, as well as sustaining our impact throughout the year.  A first of its kind for the mobile division in the UK, strengthening the relationship that has been built up between Bauer and Samsung.”

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For further information, please contact:

Odelia Yu – Commercial Communications Manager, Bauer Media

E: odelia.yu@bauermedia.co.uk, T:  07718124791

About Bauer Media UK:

Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, Closer, KISS, Grazia, Empire, Magic Radio, Absolute Radio and the Hits Radio Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.