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27 May 2022

Simon Mayo and Fleur East back Cash for Kids Day this Friday 27th May

This Friday 27th of May marks the tenth annual Cash for Kids Day and Hits Radio and Greatest Hits Radio are working together to help raise vital funds for vulnerable UK families in need right now.

Due to the increase in the cost of living, many families are now reaching crisis point and are facing the very real choice of whether to ‘heat or eat’. The Cash for Kids Day appeal responds directly to their needs, raising money in order to support families with the very real and immediate need to pay for their energy bills, food costs, toiletries, clothing, and other basic essentials for their children.

Across the month already, Hits Radio has been encouraging listeners to participate in the 5K a day in May, a fundraising initiative which you can tackle however you choose – be it walking, running, swimming, cartwheeling, or hopping. Setting their own challenge and encouraging friends, family and colleagues sponsor them, it’s been a great way to get people up and moving whilst making a real difference.

This Friday sees the Hits Radio presenters take up the challenge in their own creative ways; Breakfast host Fleur East and her team will be walking up Snowdon while weekend host Sam Thompson will be taking the challenge to new heights and tackling his fear by jumping out of a plane. Drivetime hosts Gemma Atkinson and Mike Toolan will meanwhile take on the 5K at Blackpool pier and then up to the top of Blackpool tower.

Over at Greatest Hits Radio, fan favourite the ‘All Day All Request Friday’ returns with listeners encouraged to donate to Cash for Kids in return for the opportunity to request a track. Building on the success of Simon Mayo’s iconic show feature, and the first All Day All Request Friday in 2021, it shall also play-out across the Greatest Hits Radio Network in Scotland for the first time.

Speaking about Cash for Kids Day, Hits Radio host Fleur East said “It’s been amazing to see so many people get involved in fundraising for Cash for Kids again this year to help the most vulnerable in our community.

“With energy and fuel prices soaring, benefit system changes and the post-Covid impact, the world has become an incredibly difficult place for many of the families we support, and we really want to be able to help make a difference. Join us for Cash for Kids Day this Friday, and by just donating £5, you can help a family not have to make that difficult choice between heating or eating. Together, we can make great things happen!”

To make a donation towards Cash for Kids Day, you can go online to and choose an amount to donate or text, 100% will be used to support young lives in our community, providing emergency grants for the families that need help the most.


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About Cash for Kids:
Cash for Kids is the cause related marketing arm for the Bauer Media’s network of local radio stations. Cash for Kids raised over £21.4 million in 2021, supporting more than 548,000 sick and underprivileged children in local communities across the UK.

Bauer Radio’s Cash for Kids Charity (England) 1122062 Registered Charity (Scotland): sco41421

 About Bauer Media UK:
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.

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