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4 December 2020

Union J’s Jaymi joins Hits Radio Pride on Saturday afternoons

LGBTQ+ radio station Hits Radio Pride has today announced that Union J’s Jaymi Hensley will be joining the station for a series of Saturday afternoons from 2–7pm. Jaymi’s first show will air this Saturday, playing his favourite tracks and aiming to lift people’s spirits up this December.

Aimed at music-loving 25-45-year olds, the station launched this summer in partnership with The Co-operative Bank as the first dedicated LGBTQ+ radio station in the UK by a major broadcaster. In addition to music programming, Hits Radio Pride acts as a platform to educate and encourage inclusion and tolerance; working with LGBT+ helpline Switchboard and airing a series funded by the Audio Content Fund about the struggles the community face.

Jaymi rose to fame as a member of Union J on The X Factor in 2012, and since then has appeared on a number of UK shows such as Release The Hounds, Big Brothers Bit On The Side and Celebrity Masterchef, and co-hosted CBBC’S hit show Got What It Takes alongside Lauren Platt. Last year Jaymi toured across the UK in the musical Joseph and the Amazing Technicolor Dreamcoat as the titular role, and recently announced the launch of his new Christmas album This is Christmas, dropping on 11th December.

Speaking about his new hosting gig, Jaymi said: “Radio and broadcasting have been such a goal and passion for me since being in the entertainment industry, so I am so excited to be joining the Bauer team and Hits Radio Pride. Growing up as a gay teenager I always wished I had somewhere that I could escape to. I think what Hits Radio Pride has achieved is incredible and continues to pave the way for a fully inclusive world.”

Paul Gerrard, Programme Director, Hits Radio, added: “We believe that it’s so important to give the LGBTQ+ community a voice – whether that’s through our presenters, the guests we interview or through our Tough Talks series – so we can’t wait to welcome Jaymi to our Hits Radio Pride family. We know that he’s going to bring his charm, fun and the best music to our Saturdays!”

Hits Radio Pride is available online, on smart speakers, through the Hits Radio app and on DAB in London, Liverpool, Bradford, Stoke, Swansea, Norwich, South Yorkshire, Humberside and Northern Ireland.


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For further press information, please contact: 
Cat Martin – Communications Director, Bauer Media Audio – 07932746363

Odelia Yu, Senior Commercial Communications Executive, Bauer Media – 07718124791

About Bauer Media Audio

Bauer Media Audio is Europe’s leading digital commercial broadcaster and audio operator. Experts in the power of sound, the company reaches over twenty-six million listeners daily through its market-leading broadcast radio, online services, and podcasts creating commercial value. The business spans 7 countries including the UK, Sweden, Norway, Denmark, Finland, Poland and Slovakia, with leading brands including KISS, Mix Megapol, Absolute Radio, Radio Norge, Radio Expres, Radio Nova, The Voice and RMF.

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